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What are private label rights? These are rights that a person gains to a particular product.

What is the difference between private label rights and product resell rights? With product resell rights, a person obtains the right to resell the product as is, without changing its form, design or name.

On the other hand, if you have a private label right to a particular product, you will gain the right to modify or change an original product, create your own specifications, apply modifications, and then claim it as your own original product.

E-books, software, articles and other written, raw materials are just some examples of products you can obtain private label rights for.

Take an e-book, for example. If an author of an e-book would give you private label rights about "Cellular Phone Technology," you can modify the content to tackle the latest developments about this ever-changing technology.

You can add features and create helpful sub-topics that would best fit the current trends in cellular technology.

After the modifications, you can claim authorship to the e-book that you modified.

The idea may have been copied or bought, but you get to have the rights to resell the "new" product resulting from the one that was modified.

'New versus modified'

In a basic business course, you are taught to develop an original product that will "sell" to a particular market.

You have learned that original design and functionality will pave the way for a great new invention in the market.

However, developing and manufacturing your own product is quite a tedious process.

The good thing is that once you have an output, you can profit from your original product by several ways.

First, you can sell the rights to business owners so that they can resell your products without any modifications whatsoever.

You can also build a web site for your product and get other related web sites to advertise your products for you.

Once you find that your product is no longer at par with the current technological standards and does not meet the consumer's needs, you can modify it.

The resulting product with the new modifications will again earn you the rights to resell that new product. The possibilities are endless once you have developed a product of your own.

Now, take a look at the advantages of a modified product that comes from gaining private label rights.

First, this is the easiest way to build a business if you do not have the time to develop your own product. Gaining private label rights would make it "legal" for you to re-use original product content without having to worry about infringements on intellectual property rights.

This principle mostly applies to written and electronic material such as e-books, articles, and even source codes.

Second, you can use your creativity to modify an existing product and make it your own.

If you put together ten articles about a common theme and modify them a bit to come up with one basic idea, you would have a resulting product which is more comprehensive than the original material. This is better than just combining two articles with the same idea and packaging them individually.

You can also use original material or text and use the private label rights that you obtained to develop a web site about the same topic.

There are hundreds of possibilities for you to earn money with the use of private label rights. Affiliate sites and other web sites that offer private label rights would make modifications seem effortless.

This area of Internet marketing shows such potential that many online businesses are jumping at the opportunity.

All you have to do is find the right material to work with, and you can have an instant product. Just change the graphics, modify the text and you are good to go.

The great thing about this is that you can re-package the materials and present them to buyers in any way that you would like. Additionally, you get the glory of the byline, since you can put your name on the printed or electronic material because the product is yours to claim now.

With a little creativity, resourcefulness and effort, you can earn hundreds of dollars by using private label rights to come up with original products that you can distribute to your target market.

With this, the difficulties of conceptualizing and manufacturing an original product will be eliminated. Yet they will yield almost identical results when it comes to profit.