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Accepting payments through credit cards online is a huge plus factor for any online merchant. Customers and potential clients, first and foremost, look for convenience and credibility when browsing websites they want to buy products or get services from. To gauge these factors, potential clients and customers look at one of the most basic components any reliable online merchant should have ' an efficient and secure payment system. You can easily use Paypal to direct visitor to pay pages, so they could signup on Paypal and pay for your purchase. But' Did you know that you can easily accept credit card payments from your customers without redirecting them to Paypal pay pages that require the customer to signup for Paypal account? And you can accept direct credit card payments on your website straight to your Paypal account, so once the purchase is made with a credit card on your website, you instantly get access to the money?

When people talk of payment systems, nothing is more reliable than a PayPal account. Online merchants like you can benefit from setting up a PayPal account in order to accept credit card payments directly online. Below are the steps in setting up and accepting credit cards directly to your PayPal account:

1. Sign up with PayPal.

Register for a PayPal Business Account to get started. Signing up is easy as PayPal will walk you through the registration process.

2. Verify sign up information details to activate your account.

You will need to verify your information by clicking the link sent to the email address you provided during registration. This is done to ensure the website's security.

3. Opt for the Website Payments Standard option.

This is the basic option for most online merchants. You can look up information on the other payment options to see which best suits your website's needs.

4. Choose your shopping carts and buttons.

PayPal offers custom-designed shopping carts that are free and a variety of HTML buttons you can put on your website to facilitate the payment process. You can choose from a variety of buttons for different functions like 'Buy Now,' 'Add to Cart,' 'Subscribe,' 'Donate,' and 'Buy Gift Certificate.'

5. Start accepting payments online.

PayPal accounts work this way: Customers browse your site and look for products they want to purchase. When they have added all the products they want in their shopping carts, they will proceed to the checkout counter where they will be directed to a secure and encrypted PayPal page designed to match the look and feel of your own website. The credit card payment transactions as well as those for PayPal are done here. After the transaction, the customer is directed back to your website.

6. BUT! There are much more convenient ways to accept direct credit card payments to your Paypal account from your customers.

This is not just a simple buy now button to place on your website.

Did you know that you can easily accept credit card payments from your customers without redirecting them to Paypal pay pages that require the customer to signup for Paypal account?

Yes, you can easily accept direct credit cards on your website without any problems. Paypal provides the US merchants with an ability to signup for Paypal PRO merchant accounts. By having such account you can easily configure your website with a 3rd party payment script to accept credit cards directly from your customers.

What kind of benefits you will receive by providing a direct option for your customers to pay with a credit card?

Top 7 reasons to accept direct credit card payments to your Paypal PRO account:

1) You will receive money instantly to your Paypal account

2) Your customers will not be required to be redirected to Paypal pay pages to complete their purchase

3) You will be able to accept credit cards directly on your website.

4) Customer's shopping experience much simpler and easier

5) Your customer don't have to signup on Paypal and then pay

6) By providing a direct credit card option, your product's sales page conversion rate will increase dramatically

7) You completely control all transactions and your funds appear instantly for you to use after the customer makes a purchase

One advantage of accepting credit card payments through your PayPal account is letting go of the things you do not really need to attend to: customer problems (they do not need a PayPal account to use your service), separate gateways, fees for setting up, application, or monthly rates, long-term contracts, and security of financial information. PayPal can solve and manage these tricky areas for you with additional benefits of efficient monthly sales reports.

You can use your PayPal account as it is or choose to work with a third-party internet marketing and affiliate network to better facilitate your online financial and payment transactions. This type of network provides basic and extra business features online merchants like you may need. It provides you with an ability to place a simple buy now button on your website, so you could receive direct credit card payments from your customers to your Paypal PRO account. Aside from having facility in processing financial transactions without waiting for days and weeks, joining internet marketing and affiliate network like Click2Sell.EU ( http://www.click2sell.eu )can also boost your sales since you can benefit from its extensive network and stable of internet marketing tools.