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Did you know you are literally giving away moneyand time on advertising if you are not publishing a blog?

Nowadays blogs have become very popular for diverse reasons.For internet home based business entrepreneurs,blogging represents a great opportunity for increasingtheir internet marketing effectiveness and presence.

You should really consider starting a blog to complementyour advertisement efforts.

Here are 3 reasons why you should stop leaving moneyon the table and start blogging instead:

' It's the quickest way to build a website' Blogging expands your marketing reach dramatically' You can increase delivery rates for your newsletter

' Establishing your web presence in minutes and slowlybut surely building an empire:

Publishing a blog is the easiest, quickest way to establishan online presence. You don't even need your own websiteto publish a blog (although it's recommended that you host itthere for SEO reasons).

You can have your own blog up and running inas little as 5 minutes, using third party servicessuch as Blogger (www.blogger.com).

As far as search engines are concerned, blogs arefull-blown websites. And they love them because of theregularly updated, fresh content they often present.As time goes by and your posts become to accumulate,your 'website' grows too, without any effort, linking,or HTML knowledge required from your part.

Soon your blog becomes your little 'empire' of content-rich,interlinked webpages, which search engines keep visiting,crawling and indexing like crazy, often at various timesduring the day.

' Easily and effortlessly expanding your marketing reach:

Here's a surefire way to spread your advertisementacross the web. Once you have your blog running,you can easily syndicate your content using RSS feeds.

You can submit your blog and RSS feed URLs to blogand RSS directories, which are proven means to increaseyour online presence besides normal website directories.

Even better, if your content is good, other webmastersmight beging syndicating your blog posts, giving youeffortless free advertising! And your posts can nowbe delivered instantly right to your readers' desktopsif they are subscribing via an RSS reader.

' Giving SPAM filters the finger andauto-archiving your newsletter:

SPAM filters driving you crazy? Does your newsletter end upas a delicious snack on filter's stomachs instead ofclient inboxes?

You can now give those nasty SPAM filters the finger forever!If you publish a newsletter by email, you may consider postingit at your blog instead, and using your mailing list just toannounce your new issues to your subscribers. This way,you avoid the SPAM filter issue associated with deliveringyour newsletter via email.

At the same time, you are reaching more subscribers,the ones who have added your blog to their RSS readers,effectively 'killing two birds with one shot'.

In addition to the above, you are naturally buildingan archive of your newsletter issues, which get includedin your blog's archives.

As with any new technologies, you should study the potentialyou are missing by not publishing a blog, and compare itto the extra work blogging would mean for you.

Personally, I think the benefits clearly outweigh the extra workinvolved, and I strongly encourage you to start bloggingright now. Blogging is easy, even fun, and it doesn't takemuch time either.

If you are not much of a writer, just try to blog something,anything, when you feel like it.When you become consistent with your blogging, you will soonrealize why it's so important for internet marketers.