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You need to think about what it would take for you to become the renowned expert in your field. You must offer content that is original and valuable to a consumer. Only then, will you conquer the major search engines.

One way link building is the core part of search engine marketing. There are many simple ways to obtain one way links: directories, articles, press releases, and most importantly social bookmarking. When you submit your website to a directory, the directory has an editor take a look at your website and either approve or deny it based on their rules. If you are approved, you will gain the all important one way link pointing to your website. Directories need to accept new submissions to keep their content fresh. This makes the search engines and consumers happy.

Social Bookmarking gives YOU all of the power. You select your site and use a social bookmarking website to gain one automatic backlink. It does not stop there! Then, you add tags to the listing. The secret here is that you get a link to your site on every single tag page as well. That can result in anywhere from 10 to 20 one way links per social bookmarking site! You must make sure that your website offers unique, relevant, highly valuable content. If it does, other people will bookmark your website as well. The more people bookmark your site, the better traffic you will gain from that social bookmarking website.

Social Bookmarking is the best way to create an internet buzz about your products or your company. If you offer unique content that people will find useful, you have outstanding odds of ending up on the front page of social bookmarking websites. If your link is on the frontpage, you will receive a large amount of traffic for the effort.

If you do not offer outstanding content on your website, you will still gain the all important one way links to your website. Even negative reviews of your site will not change the ways the search engines see your link. Search engines look for new relevant content. All you have to do is provide it to them!

The most important aspect of social bookmarking is spam. Most sites allow their users to either vote on the importance of a site, or allow them to ignore you and your site slowly goes away. Don't ruin this great opportunity for the other internet marketers out there. Social bookmarking is based on the idea of a sites popularity being decided by the visitors of that site. Make sure you are adding important sites that you use every day to these sites, as well as your own personal websites. Social bookmarking is meant for the entire community to enjoy. You should cater your bookmarks to a person that would find them, not the major search engines. You can be sure that the search engines will figure out how to find social bookmarking spam, just like they've found all of the other spamming methods.

Link exchanges are a thing of the past. The only time when link exchanges work is when they provide useful information and products to your customers. Otherwise, link exchanges are nearly useless. Search Engines have figured out the idea behind the link exchange and have lowered the value of exchanged links to almost nothing.

Links are the most important aspect of search engine optimization, according to all three of the major search engines.

Even the links you use inside of your website count. MSN, Yahoo, and Google all analyze your site's inner linking structure to figure out what keywords are most important to your website. This is the best way for them to find which keywords are important in regards to your company.

Spamming of search engines is on the rapid decline, because search engines have become smarter than most of us.

Use your head and you should be soaring to the top of the search engines in no time! Here are some tools that will help:

http://www.onlywire.com - Onlywire is a web-based social bookmarking tool. It allows you to format your bookmark once and submit it to the 15 most popular social bookmarking websites in one shot! Talk about a timesaver!

http://ekstreme.com/socializer - The socializer is a site that makes social bookmarking a breeze. You add socializer to your favorites and when you find a site worth bookmarking (including your own of course), you click on the item in your favorites that states "socialize this". It then saves the web address and title of the page and sends you to an area where 50 different social bookmarking websites reside. There is a little more effort involved here, but 50 bookmarks is definitely worth the time involved.

http://www.tagtooga.com/pg/delicioso - Delicioso is a desktop based tool that allows you operates similar to onlywire. It allows you to submit your bookmarks to tagtooga.com, del.icio.us, furl.net, blogmarks.net, shadows.com, spurl.net, simpy.com, and netvouz.com at once shot. Definitely a worthwile tool.