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What is all the uproar about SEO optimization about? It's such a hassle to mess with that stuff. You should just go over right now and set up a pay-per-click account and get visitors to your website today. Is there a problem with that?

The problem you run into here is you throw hours away searching and finding just the right keywords, studying how to set up your ads just right, figuring out how much you can pay per click for your advertising to pay off in sales and many other small details.

After all this you hopefully are making a little headway and you are happy with the way your advertising is going. All seems well in your internet business world.

Then boom! Like a bolt of lightning your world is shattered.

Many online marketers actually lived this story in real life when their bread and butter ad campaigns were blown out of the water overnight.

Many people woke up one morning and found that their low cost keywords exploded up to 10 times the cost and more. Pay-per-click gurus were scrambling to pick up the pieces. Some had to go back to the drawing board to rework their strategies or even scrapping their business altogether.

Webmasters who used SEO optimization on their website,and built their ranking over time to be listed in the free section of search engines did not notice a difference at all that fateful morning.

If you will spend some quality time when making your site and then advertise your site with articles, submitting to directories, etc., it will pay off huge for you when people are searching for information you can supply.

What do you need to do for your first step?

Study information on what engines look for on a homepage and secondary pages. It is really not that difficult. Take for instance meta tags. They just tell a search engine information that actual people visiting will not see.

Such as keywords, the words engines use match to someone's search. If you put cat as a keyword you would not show up if someone searched exotic vacations.

Seems like a no brainer, huh? Well, you would be amazed at how many webmasters do not even do this, they try to put as many keywords as possible to try to cover so many bases that they get completely off target trying to trick the engines.

A lot of things you do actually after you build your site. Such as writing articles ( hmmmm....), and linking to other websites that are in the same category.

You would really be shocked at the amount of people that don't take the little more time to build a site right for searches.

I look at many sites on the internet and really just can't believe it.

What does this mean now?

So never, ever use pay-per-click. Just work on your SEO optimization techniques, right? When first constructing your website that is the way I go. After I start to get good ranking in searches and feel I have my good copy on my sales letter then I can afford to pay for other types of marketing strategies.