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This interesting idea is likely to drive your competitors nuts. It is published purely for its entertainment value.

Some might consider it unethical and even illegal so USE AT YOUR OWN RISK ( We take no responsibility for any conflict, legal or otherwise, that you may get into.)

Basically, the approach is to choose your most successful competing web sites, especially those that get top 10 listings in search engines, and to create doorway pages using their web site address and names as key words. So when people who have previously visited them but cannot remember their exact domain name use search engines to search for them, your page gets displayed beside theirs and diverts traffic away from them. To avoid breaking the law, some people suggest avoiding trademark names and not hogging the top spot in the search listings. It does seem like a very clever, fun idea but remember:

USE AT YOUR OWN RISK!