| Home | Free Articles for Your Site | Submit an Article | Advertise | Link to Us | Search | Contact Us | |
Custom Search
|
Article Surfing ArchiveWhy Directories Might Save Your Website's Life - Articles SurfingMany business owners and online marketing experts focus their efforts on search engine optimisation and ensuring high search engine placement for a website. Although search engines should play a crucial part in any online marketing campaign they are but one element to that equation. Although they are unlikely to send as much traffic to your website as search engines, directories are an essential online resource that need to be considered when developing your online marketing plan. Directories differ from search engines in a few ways though the most important ones are as follows:
Surfers use directories differently to search engines. With a search engine a user would normally just enter in a phrase and hope for the best. With a directory the user is encouraged to drill down to the relevant area and select the appropriate category from a list. This means that visitor who comes to your website from a directory is far more likely to convert into a customer as they will already have a greater understanding of the products and services you provide. Whereas those coming from search engines may simply have matched your website to three of four words in a phrase. Directories are often categorised on a regional basis or by industry sector which means that visitors finding your website via a directory are more likely to be relevant potential customers and therefore will be easier to convert into clients. So - don't rule out attracting traffic using directories as part of your online marketing campaign. It is an essential element in the over all online marketing mix. Mike Cheney
Mike Cheney is making over $19,000 a month just from AdSense and his videos show you how he does it:http://www.adsense-videos.info
RELATED SITES
Copyright © 1995 - Photius Coutsoukis (All Rights Reserved). |
ARTICLE CATEGORIES
Aging Arts and Crafts Auto and Trucks Automotive Business Business and Finance Cancer Survival Career Classifieds Computers and Internet Computers and Technology Cooking Culture Education Education #2 Entertainment Etiquette Family Finances Food and Drink Food and Drink B Gadgets and Gizmos Gardening Health Hobbies Home Improvement Home Management Humor Internet Jobs Kids and Teens Learning Languages Leadership Legal Legal B Marketing Marketing B Medical Business Medicines and Remedies Music and Movies Online Business Opinions Parenting Parenting B Pets Pets and Animals Poetry Politics Politics and Government Real Estate Recreation Recreation and Sports Science Self Help Self Improvement Short Stories Site Promotion Society Sports Travel and Leisure Travel Part B Web Development Wellness, Fitness and Diet World Affairs Writing Writing B |