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If there is a time when the language of emotions is at its height, that time must surely be childhood. Words, expressions, caresses .... learning to live entails a new and infinite array of gestures and attitudes. With their new collection, 'A World To Discover', Lladro are celebrating the magical process whereby a child displays the first signs of the human being that lies within. Lladro Porcelain recognise that this is a journey filled with hope, where each experience is another step towards making a place for oneself in life.

Similarly the new creations of Lladro's The Pulse of Africa collection are inspired by the formal purity and expressiveness of traditional African art. Part of the proceeds of these sculptures are being donated to Operation Smile, a foundation that raises funds for the repair of facial deformities of underprivileged children in underdeveloped countries. Lladro are keen to extend their cooperation with this foundation from the United States around the world. It is a wonderful initiative which goes a long way to putting a smile back on the faces of thousands of children.

There are smiles all round too for the members of the exclusive Lladro Privilege Gold Society, which embarks on a new phase, with new sculptures and with many new benefits. For example, there is the introduction of the first Lladro Privelige Gold Annual sculpture, Playtime With Petals, the first piece in a brand new collection. Lladro invites collectors to join them in this new adventure, steeped in feelings and emotions. Emotions that we have attempted to reflect in their new advertising campaign. Because, as long as there are fairy tales, innocence, romance and freedom, there will always be Lladro.

Playtime With Petals

When springtime comes around, there will always be colour. At this time of the year, when life springs anew, the air is filled with nature's fragrances and our energies are renewed, this is the ideal time to carry out our plans or live out our dreams. Lladro's exclusive Privilege Gold Society opens a new chapter with the launch of its first annual sculpture, Playtime With Petals.

This piece will be followed by many other Lladro exclusives ' sculptures which are sure to delight all those who admire their porcelain creations. As fresh as the real-life flowers that it represents, this sculpture, created in the artists' workshops of the City of Porcelain, is destined to become one of the most sought after Lladro sculptures in the history of the company.

Collectors are urged to reserve their figurines soon, as Playtime With Petals will be restricted in number. No true afficionado of Lladro porcelain will want to miss out on this delightful new figurine.

Say the name 'Lladro' and a wonderful image comes to mind - the image of a living artistic tradition whose beautiful secrets have fascinated through the centuries. Modelled by expert Lladro sculptors, each work of art acquires its own spark of life. Romantic and energetic, sensitive and full of life - that's what epitomises the Lladro story

For further information, please visit our website at http://www.theukgiftcompany.co.uk