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Chuck Liddell is considered one of the most dangerous men in the UFC. This is partly due to his unconventional fighting style. Liddell is trained in Karate-Do, Brazilian Jui-Jitsu, wrestling and kickboxing. He holds a black belt and is very dangerous both on his feet and on the mat. Liddell fights in a very relaxed style that is disconcerting to his opponents and makes his actions hard to anticipate.

His 'hands down' approach to fighting makes for intense and exciting fights. This has contributed greatly to his popularity in the sport of mixed martial arts among the many fans. Liddell is one of the most widely recognized and well liked competitors in the UFC. Liddell has supreme knockout power that ensures that the majority of his victories are won by knockouts rather than by the judges' decision.

When the UFC launched their reality series in 2005, titled The Ultimate Fighter, Chuck Liddell and Randy Couture were chosen to be coaches for the two teams of up and coming mixed martial arts fighters. At that time, Randy Couture held the belt for the light heavyweight division, and Liddell was promised a shot at the belt following the conclusion of the reality series.

Both of the finalists from The Ultimate Fighter were members of Team Liddell and were given contracts to fight with the UFC. Diego Sanchez and Forrest Griffin were the winners of the reality series and both went on to make a name for them with the UFC. Liddell was indeed granted a fight to Couture where Liddell won in a first round knockout, and Couture subsequently retired.

Part of Liddell's widespread recognition in the UFC is due to his media coverage. Liddell is a poster child for one of the top sponsor's of the UFC, Xyience Energy Drinks. Liddell was also the first UFC fighter to appear on the cover of ESPN Magazine. He has since founded his own clothing brand and made appearances on several TV talk shows and magazine covers. Chuck Liddell doesn't plan on going anywhere and intends to keep fighting in the UFC.