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7 Reasons To Publish An Ezine
1. Publish A Free Ezine For Selling Products
You could publish a free ezine or newsletter to promote your own or affiliate products, MLMs, etc. This is the most common format, and to work well requires quality � preferably original � content related to your business and products so that it stands out from the crowd.
2. Publish Free Ezine For Selling Advertising Space
You could publish a free ezine or newsletter to sell advertising spots and exclusive mailings to other businesses. Similar in format to the previous example, except that instead of using the ezine as a vehicle for promoting your own products, you use it to generate ad revenue. This approach is often favored by those new online and / or without their own product, using mainly contributed articles for content and combining the promotion of affiliate programs with ad sales.
3. Publish A Paid Subscription Ezine
You could charge a monthly or yearly subscription to your ezine or newsletter. Unless your annual subscription is fee is relatively little, you will probably make more money with a low monthly fee automatically charged to the subscriber�s credit card. Note that you need quality, highly targeted original to be successful selling ezine subscriptions like this.
4. Publish A Free Ezine As A Lead-In To One With More Value
You could publish a free ezine or newsletter as a �lite� version of paid subscription ezine that offers higher value content. You would simply provide a taste of each piece of content in your free ezine, with �full version� articles of greater depth that provide more details and specialized information, 100% original content, secrets of the trade, etc., available with a paid subscription.
Another variant on this model would be to charge a small subscription fee for an ad-free version of your publication. Some people don�t want to get advertisements in every issue and are willing to pay to get rid off them. Free subscribers would get ads and paid subscribers wouldn�t.
5. Publish A Free Ezine And Charge For The Archives
Yet another way to make money with an ezine is to charge a one time fee for lifetime access to your ezine archives. Obviously, for this to work you�ll need to have plenty of issues archived already, offering substantially original and/ or unique content. They also need to be searchable, which isn�t difficult these days using Google, or at the very least indexed by topic.
6. Publish A Free Ezine And Sell Reprint Rights
You could publish a free ezine or newsletter that has original content and promotes various related affiliate products. You could then package it up into a set with graphics and a sales page and sell it or charge people a subscription fee to reprint each issue and use it as their own ezine. They would just have to change the titles, contact info and affiliate link codes.
In a different twist, you could promote your own products in the ezine and give it away to your own affiliates as a promotional tool. Alternatively, you could still give away your ezine with free reprint rights, but require that certain links to your website or affiliate promotions are maintained for a semi-viral effect.
7. Publish A Free Ezine And Sell A Print Edition
You could publish a free ezine or newsletter and charge for a subscription for a print edition delivered every month. Put additional premium content in the print edition, similar to how you would do a subscription ezine. The added benefit of a doing a tangible print version is that you can charge more for it because the perceived value is higher, plus you can make a little extra on the shipping charges too.
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