| Home | Free Articles for Your Site | Submit an Article | Advertise | Link to Us | Search | Contact Us |
This site is an archive of old articles

    SEARCH ARTICLES
    Custom Search


vertical line

Article Surfing Archive



Chrysler Wooing Jeep Clients With Off-road Experience Tests - Articles Surfing


It might be a long way from the outback or actual off road driving but Chrysler is becoming very innovative in its marketing efforts to allow potential clients to experience the Jeep's trail rated difference!

In early October at the South Florida International Auto Show, Chrysler set up what they called *Camp Jeep*. To those less term enriched, Jeep made a driving exhibit to give test drivers the real-life experience of driving a Jeep off road. This was no minor feat for Jeep. To build their course at the Miami Beach Convention Center, they had to haul in over 220 yards of mulch and spend almost six days developing the obstacle course. The trail featured a water obstacle and an 18-foot *hill* as well as other driving challenges. All to show potential clients just what a Jeep can do out on the trails.

If this wasn*t enough, Chrysler is going it one better at their upcoming "Full Throttle Test Drive Event" at the Wild Rivers Water Park in Irvine, CA (Los Angeles area) this Saturday (Oct. 28) and Sunday (Oct. 29). Chrysler will be featuring its full line of vehicles on three different specialty courses, one of which will be a 4x4 off-road adventure course. Consumers will get the chance to test the off-road capability of Chrysler's Jeep Wrangler, Grand Cherokee and Commander on the course.

This event will run from 9 a.m. to 5 p.m. each day and is free. Food and drinks will be available. People interested in attending are being encouraged to pre-register for a general arrival time on Saturday or Sunday by calling 888-809-7088 or visiting http://www.ridedrivewin.com/pr. Pre-registration is not required to attend. You do need to be 18 years or older with a valid driver's license to participate in the vehicle driving tests.

Is it worth the expense to construct these man-made obstacle courses? Chrysler must think so and some marketing studies would seem to indicate that it is as well. According to market research, 40% of the people that attend these types of auto shows will buy a vehicle within a year of the event.

We applaud Chrysler for their innovative way to demonstrate their vehicles* performance and to give people a chance to see for themselves what they feel like out on the trails. We look for more marketing innovations out of Chrysler as they make a push to further strengthen their off-road image.

At XtremeTerrain.com we have everything you need for your Jeep Wrangler, Grand Cherokee, and any other Jeep make or model: Interior and exterior accessories, suspension and performance parts, restoration and body parts, travel accessories, and much more. Quality aftermarket parts can be purchased easily at our online shop at our always low prices. Just go to http://www.xtremeterrain.com

Submitted by:

Al Oberm

Al Oberm is a native of Kentucky and likes to keep up with the Jeep brand as a hobby. He works full time as a Marketing Manager for one of the leading Jeep aftermarket parts suppliers in the country today, http://XtremeTerrain.com. Their web site is http://www.xtremeterrain.com.



        RELATED SITES






https://articlesurfing.org/auto_and_trucks/chrysler_wooing_jeep_clients_with_offroad_experience_tests.html

Copyright © 1995 - Photius Coutsoukis (All Rights Reserved).










ARTICLE CATEGORIES

Aging
Arts and Crafts
Auto and Trucks
Automotive
Business
Business and Finance
Cancer Survival
Career
Classifieds
Computers and Internet
Computers and Technology
Cooking
Culture
Education
Education #2
Entertainment
Etiquette
Family
Finances
Food and Drink
Food and Drink B
Gadgets and Gizmos
Gardening
Health
Hobbies
Home Improvement
Home Management
Humor
Internet
Jobs
Kids and Teens
Learning Languages
Leadership
Legal
Legal B
Marketing
Marketing B
Medical Business
Medicines and Remedies
Music and Movies
Online Business
Opinions
Parenting
Parenting B
Pets
Pets and Animals
Poetry
Politics
Politics and Government
Real Estate
Recreation
Recreation and Sports
Science
Self Help
Self Improvement
Short Stories
Site Promotion
Society
Sports
Travel and Leisure
Travel Part B
Web Development
Wellness, Fitness and Diet
World Affairs
Writing
Writing B