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Finding the right auto insurance company for you is an important job, and as such, you need to invest some time and energy in locating the company that will offer you the best deal. While finances are obviously an important aspect in your ultimate choice of auto insurance company, there are other factors at play also, such as reliability and quality of service. You will turn to your automobile insurance company in a time of crisis, and so you need to be sure that you have chosen a company that will pull through for you when you need them most.

So who exactly are the best judges of the quality of any given automobile insurance company? You*ve got that right * ordinary folk just like you. While insurance industry ratings are undoubtedly an important way of gleaning information about any auto insurance carrier, and can provide you with all kinds of technical insights, for real, hands-on evaluations of how helpful a company can be when you really need their assistance, then you need to find out what other customers of the company think.

Most companies, whether they provide auto insurance or any other product or service, are only too keen to share with potential customers the great things that people have said about them * a quick glance at any auto insurance company's website will reveal testimonials that support this. These companies are not, however, quite so eager to share their shortcomings with those considering taking them up on one of their insurance packages, so how exactly can you find a more balanced picture of an auto insurance company before you sign on the dotted line?

Take a trip to your state's department of insurance website. These sites offer useful insights into automobile insurance companies by providing details of consumer complaint ratios. These ratios indicate exactly how many complaints an auto insurance company has received for every 1,000 claims filed. This information provides you with a good insight into the quality of the service offered by any insurance company, by illustrating just how many people just like you were disappointed enough by the service they received to make a formal complaint about it.

You might not be able to speak in person to everybody who has chosen a particular auto insurance company before you, but by availing of the consumer complaint ratio service offered by your state's department of insurance website you can find a more balanced view of a prospective insurance company than you are likely to find at their own website. Who better to advise you on car insurance than other car insurance consumers? Because consumers are the real experts on what makes an auto insurance company great, and what makes them one to avoid.