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7 Things That Distinguish A Good Sales Letter From The Rest - Articles Surfing
You don*t need to be a professional copywriter or have a huge vocabulary in order to write a good sales letter. If it's your first time to write one, all you need to exert is a bit of time and effort and you'll sure to produce a good sales letter in no time.
A Good Sales Letter is Easy on the Eye.
A Good Sales Letter is of Appropriate Length.
In most cases, nothing more than a one-pager is a must if it's your first time to contact a prospective customer. You could definitely write more if your reader has indicated an interest in receiving more news and updates from you in the future, but just how much will again depend on what you*re talking about and how well you know your target readers.
A Good Sales Letter Does Not Beat around the Bush.
A Good Sales Letter Has a Personalized Touch.
A Good Sales Letter Acknowledges the Competition and Defends its Position
Simply put, a good sales letter shows why you still have to choose the products and services it's offering over others!
A Good Sales Letter is Not All Talk!
A Good Sales Letter Gives You the Chance to Opt Out
No matter how good a sales letter you have, remember that writing it will do you no good if in the end, it doesn*t fit the needs of your target market. A good sales letter will always need the things listed in here, but it has to be somewhat customized according to your target market's preferences. What those are will, of course, depend if you*ve already correctly identified who your best customers are in the first place!
Copyright © 1995 - Photius Coutsoukis (All Rights Reserved).
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