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Advice.

Aren't you just sick of it already?

Everyone wants you to succeed in achieving the life and business of your dreams, and they all claim to have the key to getting there.

Only problem is, everyone's advice is different.

Melanie 'The Entrepreneur's Success Coach' Strick says you need to create Unstoppable Goals.

Adam 'The Marketing Mentor' Urbanski says you need a marketing action plan.

Andy 'The Original Blogging Evangelist' Wibbels says you need a blog.

Alexandria 'The Ezine Queen' Brown says you need an ezine.

James 'America's Hottest Young Speaker' Malinchak says you need to get into public speaking.

Lorrie 'Red Hot Copy' Morgan-Ferrero says you need savvy copywriting skills.

And so on...and so on...

Now, here's the funny thing: They're all right. All of them!

Each one of them has a perfectly valid, legitimate, and useful way to help you achieve freedom, fame, fortune, or whatever you really want out of life.

But look deeper.

Because beneath each specific system or program, you'll find three critical elements to success. It's these three tenets that will lead you to your Promised Land.

1. Consistence. However you decide to stay in touch with your ideal audience - emails, blogging, workshops, bulletin boards, you name it - do it regularly and repeatedly. Set a schedule, stick to it, period. It's the key to building trust, and most importantly, it forces you to take yourself seriously. Consistence breeds confidence, and confidence breeds action that gets results.

2. Persistence. Consistence is the technician's job. When you're ready, you can outsource most of the work that puts you in front of your ideal audience on a regular basis. Persistence is the pivotal mindset of the successful professional. It's the focus strategy, the dogged determination that fuels you over the long haul.

3. Belief. We've left the tough one for last. It's also a mindset thing, but somehow it never feels like it, does it? Especially when the word on the street is that belief resides in your heart and soul. Belief is the foundation of persistence, the unwavering knowledge and voice within that says 'This WILL work. I CAN do this!' You can go through the motions with persistence. BELIEF, however, is the ultimate polygraph test. It reveals your confidence, goals, and determination through the circumstances and details of your everyday life.

To be honest, it's these three deceivably simple concepts that are kicking our butt this year.

We've never had a problem with consistence for other clients, but we've flopped on our own internal deadlines.

Our persistence has reared its head as ugly stubbornness on more than one occasion.

As for belief? It's been an all-out struggle for us to get from the unconscious, fear-based mental muck to the nutritious, can-do brain food that supports a thriving lifestyle.

Even so, we DO believe these three principles will set us free - and you, too - if we all learn them.

Only then can they work their magic.

Copyright 2006 Lani and Allen Voivod