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Who's "voice" your sales letter is written in, is a veryimportant factor you MUST consider,before you ever sit down and write ANYTHING.

And of course, your entire marketing "angle" is going to bedependent on that voice as well.

Generally, you have 3 choices of "voices" you can use.

First, you can use the actual person who is "selling" the goods andservices.

You've got to be careful with this one though, because yourprospects are going to be somewhat skeptical whenever YOUpersonally are pitching something YOU will benefit from, forobvious reasons.

When you are pitching in your own voice, I always find iteasier, and more enjoyable -- and maybe this is just apersonal preference with me -- to do this when you'reselling a "service," or when you're selling information --as opposed to when you're selling a tangible product.

Why?

Simple: Because you can only talk "so much" about ahand-held widget, but you can virtually go on forever aboutinformation that's in a book... a newsletter... a kit... a"system"... or a set of services you're performing.

And this is important, especially as the price of the itemsyou're selling increases. Because the more you tell, themore you can justify your high prices... credentializeyourself... and go into detail about the benefits of yourservices.

Tomorrow I have a special treat in store for you,plus... I'll tell you about another "voice" you can writeyour sales letters in.

Now go sell something,

Craig Garberhttp://www.kingofcopy.com

P.S. Wanna see more tips like this? Go check out thearchivesat: http://www.kingofcopy.com/tips/tiparchives.html