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Investing in a quality Generic Domain Name is the most effective and long lasting Marketing Strategy for your Internet based operation.

In today's competitive online marketplace, it's increasingly difficult to get your website noticed or even seen by your prospective customers.

Unless you are a large company with tens of thousands of dollars to spend on advertising and search engine optimization -- you may end up in the bottomless pit of huge search engine databases and never get the attention you deserve...

Now, there is an easier way to get noticed and attract millions of search engine visitors starting from day one.

The choice of your Domain Name is the most important Marketing Strategy you'll ever make to help you to rank higher on thousands of Search Engines and attract millions of visitors each year.

The truth is, websites with Generic Keywords in their domain name WILL list higher (in the first 20 listings on top Search Engines) than the most optimized websites and is easier to find on top Search Engines.

Before purchasing a domain name, there are many things to consider. In order to be seen by buyers when they are using a search engine to look for a product or service, it is essential that your website be one of the first 20 or so listed. One of the best ways to insure this, is to use a GENERIC domain name for your website.

For Example...

Using a search engine is very similar to looking up a product or service in the Yellow Pages of your local phone book - under the generic name of the product/service you will find companies that have what you are looking for. Similarly, on the internet, some search engines list websites by how closely the website name compares to the item being searched for.

If your business name is ABC Corp. and you are in the business of selling 'Baby Toys' online. You'll drive thousand times more targeted traffic if your Domain names includes your "Main Key Word" on it like:

TopBabyToys.com
JustBabyToys.com
CustomBabyToys.com
AmericanBabyToys.com
UltimateBabyToys.com or,
ABCKidsToys.com; Instead of your brand name ABCCORP.COM.

A good generic domain name can put you way ahead of your competition in the search engines, and, can literally be worth many millions of dollars.

In the past, some companies believed that company recognition was the key and were willing to pay a lot of money to obtain this. The internet, however, is changing the way that knowledgeable company executives are attracting buyers.

Unless you are willing to spend hundreds of millions of dollars on advertising, it is much more important to select a generic domain name that identifies the product or services you provide to users on your website.

With a GENERIC domain name and a programmer who understands the importance of generic keys to search engine spiders, your website can be way above your competition on internet search engines.

By Abe Cherian
Copyright © 2005

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