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For a long time, I resisted writing ebooks. After all, why write a $27 ebook, when you can create a $447 multi-media home study course? Why risk losing the big sale when by offering an inexpensive ebook?

Let me give you several reasons and then I will show you an easy way to create an ebook that doesn't require writing at all! First, an ebook provides a low cost way for a prospective customer to get to know you. Many people would rather spend $27 to see if you are legit, before spending $447 and risk getting burned. An ebook gives them an opportunity to test the waters first. If they are comfortable, then they will be willing to risk more.

Second, an ebook allows you to reach a broader market. Let's be honest. You only have so many names on your email list and there are tons of people who want to become your customers...they just don't know it yet! Huge home study courses usually require complicated affiliate programs and thus, this reduces the number of people who will help you market your course.

Ebooks, on the other hand, are very portable and using a company like ClickBank allows thousands of people you have never met to promote your ebook for you. Think of your ebooks as little ambassadors, reaching people you can not physically send a message to.

Ebooks also lead to bigger products, such as your $447 home study course. If they liked your ebook, then they will love your home study course that has step-by-step videos instead of just screen shots in a pdf file. And they will certainly love your three day workshop where you go beyond the step-by-step videos and actually show them in real time how to do whatever it is your ebook is teaching.

So what is the bad news? Who wants to sit down and grind out an ebook? Not me! So, I talk my way through an ebook. I schedule a free teleseminar, invite interested people to the teleseminar, have them send questions in advance and then record the teleseminar. I then have the recording transcribed, lightly edit the transcription and convert the whole thing to a pdf file.

I then list it on ClickBank, send out a few emails and in rolls the money! ClickBank takes care of the affiliates, processing the order and sends me a check every month. It is really that easy!

So now I am killing two birds with one stone. I am assessing demand before I pour a ton of time and energy into a huge home study course. If the ebook doesn't sell well, I know the home study course won't sell well either. I am also generating a positive cash flow to help fund my home study course. And I am gathering customers from all around the globe through the hundreds of thousands of ClickBank affiliates who will want to promote my ebook. Make that three birds instead of two!

So, pick a topic and schedule a free teleseminar today. You will be creating a foundational product for your information empire and it is actually a lot of fun!