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Afro American private investigators are not very visible in the sleuthing business, but there are a few who have established themselves and their agencies in the industry providing quality and needed services to their clients. Their viability in the industry is real and persuasive capitalizing on the shifting paradigm of business and poised to excel in the global economy. How viable? It depends on the solicitor's perspective. However, at the end of the day a professional private investigator is judged by the way he conducts himself, his client's case and his business. The internet and its far reaching technology have created markets and access to vendors unlike any other entity. It has truly leveled the playing field in unprecedented ways and allowed investigative practitioners to create their identities utilizing the internet as one of their very powerful marketing tools, tapping into markets and augmenting highly specialized services to high caliber clients in need of assistance and explicit confidentiality.

The private investigation industry is immense and companies have the option of being a generalist and offering a multitude of various services or a specialist and define and excel in a specific niche. There are pros and cons pertaining to either. Being a generalist exposes a company to the highest amount of potential clients who might be interested in the wide array of services offered. The law of averages works in your favor, the more exposure to potential clients the greater the possibility of getting their business. A specialist usually develops his expertise in a few investigative disciplines and provides these services. Henceforth, the market available for his services are limited in comparison to the generalist, but his conversion rate is higher and he can demand a higher compensation rate commensurate with his level of expertise. Each individual investigative discipline is vast in content and it usually requires several years to develop a high level of competency. It is generally impossible to excel in a multitude of disciplines simultaneously. What it comes down to, *A jack of all trades is usually a master of none*. Statistically, a specialist commands higher compensation rates even in unrelated fields to private investigations. A private investigator who spends the time to develop his knowledge and expertise in one or a few investigative disciplines has dedicated himself to self improvement that has far reaching impact beyond the income it will yield. He has distinguished himself as an expert in his field, acquiring a body of knowledge and is better poised to provide solutions to address the needs of his clients. The solutions he will provide are better tailored to be specific, effective and client satisfaction is greatly enhanced. Herein lays the motivation for the few exceptional private investigators who have decided to become investigative specialists in their respective disciplines.

The decision to be a generalist or specialist private investigator is monumental. Vast amounts of data both tangible and intangible have to be analyzed to arrive at a conclusion that is in the best interest of the private investigator, his potential clients and his business. The practitioner has to know himself, his abilities, his objectives, and his market. He has to also know his budgetary restraints, timetable and his competitors. Once there is clarity of all these elements he should proceed without hesitation to develop himself and his practice to the benefit of his clients who will be working with a consummate investigative professional.