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If you are a loan officer or mortgage broker on the market for internet mortgage leads, than many things will be of importance to you, including the cost of the lead.

When researching mortgage lead companies, a clear indication of the quality of the lead you will be receiving should be in the pricing.

For instance, if you take $100.00 and invest it in a lead company in order to receive 50 leads, you can safely assume that the leads you receive will be very old and recycled time and time again to other lead companies and countless loan officers.

On the other hand, if you take that same $100.00 and invest it in a lead company in order to receive anywhere from three to six leads, you can than safely assume that the quality of these leads are very good. These types of leads are known as 'real time,' or 'fresh leads.'

When it comes to pricing and quality of leads, make sure you do your research. Be sure to speak with someone in the customer service department and find out the details of the type of leads they sell, and where they are obtaining these leads from.

If you decide to buy your leads in real time, and you are paying a good price for them, there really should be no reason as to why the lead would be any older than one day. In fact, if the lead is more than an hour old, it cannot be considered real time.

Remember, you work hard for your money, so the lead company you invest in should be delivering good quality leads if that is what they are claiming to sell.

If you choose to buy your leads cheap and in bulk, than you can expect the quality of the lead to be poor. You can also count on hearing things such as 'I did that weeks ago,' or 'I just closed on that loan last week.'

Keep in mind, when researching lead companies, do your home work, speak with someone in the customer service department. If the answers to your questions don't meet your satisfaction, than the response to any future issues you may have, such as a refund, may not live up to your expectations either, so be careful.