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How You Can Build A Profitable Business In Puppetry

Let me begin by ask you this question, 'What business are you in?' Stop and really think about it. 'What business are you really in?' We have often met business owners who share struggles like these:

' Our competitors are always slashing their prices and we can't compete.
' Our clients are always asking for a discount.
' Every time I do something different, it gets copied almost instantaneously.

While these are all very valid 'reasons', we would just say that in today's business environment, reasonable price, good service and high quality is really a prerequisite anyone to be in business. In fact, just having reasonable pricing, good customer service and high quality in your products or services will not necessarily guarantee that your business will thrive.

First realize that you are in the business of marketing. Your business exists to market your product or service to the people out there. The key is that you first have to understand that the number one purpose for the existence of any business is always to 'add value' to others. Look at it this way, if you are not adding value to your clients, there really isn't any reason for them to pay you more, is there?

Now you would have noticed that I have highlighted the word clients above and there is a reason for that. I have learnt from Jay Abraham that when you begin to see the people that your business serves as clients and not customers, you begin to put your business in a whole new perspective and with that new perspective you will find endless ways to add value to your clients.

Just for clarification, the major distinction between clients and customers is that customers are a people who buy goods or services from a shop or business and clients are people who are in a long term relationship with you and your business.

So in summary:

1. See that the no.1 purpose of your business is to add value to others in whatever field of endeavour you are in.

2. To add value, you would need to continuously educate your clients on why they should use your product or service, what benefits are there to them, why they should buy it from you and how they can do it. And this can only be done through marketing.

Until Then'
' Have A Profitable Day

Donald Ng

p/s: Visit us at http://www.puppetryprofits.com for more ideas and strategies to build a profitable puppetry business.