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Recently, the price of gas has gone up approximately three or four times a day, depending on how energetic the person is who climbs up and changes the prices at your favorite filling station, until the only word for the skyrocketing astonishment is "gas-tronomical!'

President Bush took a bold stance on the issue, saying, ''Americans understand the price of crude oil is going up but they will not accept manipulation of the market. And neither will I!'

Proud words, perhaps evoked partly due to anxiety about how his credentials as an ex-oilman might weigh untowardly on his credibility and on his already in-the-well approval ratings.

In the same speech, perhaps not quite recognizing the astonishing similarity to manipulation, but in a consumer-friendly sense, he announced that he is increasing the supply of the suddenly pricey liquid by temporarily halting deposits to the U. S. Strategic Petroleum Reserve.

Nevertheless, as a result of the dramatic revaluation of the ironically golden liquid, some surprising new players have entered the gasoline business. Tiffany has announced it plans to install a fuel pump next to the counter in which it displays its most extravagant diamonds. Cartier intends to retail the gaseous bauble in solid-gold thimbles. And DeBeers, the legendary diamond merchant, will promote its pricy petrol with a variation on its usual slogan, "A diamond is forever," with 'A tankful is not forever."

On the other hand, Average Americans, in an effort to accommodate the daily dozen or so price rises, have adopted new ways to get to work. One, called deep carpooling, requires commuters to stuff themselves into cars until their arms and legs are sticking out the windows. Another is to hitch a half-dozen or so cars together, so they can all move along with only one engine burning the precious fuel.

Others have once again opted for the uncertainties of mass transportation and, as expected, are often arriving at work late en mass.

But Americans are a can do people, no matter how much a can of Middle Eastern oil attempts to grease the skids in their wallets.