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10 Tips To Increase Your Search Engine RankingsThe Basics of Optimization
Many online sellers get frustrated with search engines regularly changing algorithms. But there are basic principles that haven�t changed through the years. Try these time-tested tips to boost your web site's ranking:
Tip 1 � Don�t be too quick to change domain names.
Tip 2 � Optimize your site for your target audience, not the search engines.
Tip 3 � Do KEYWORD RESEARCH extensively.
Tip 4 � Design and categorize your site architecture and navigation based on your keyword research.
Tip 5 � Program your site to be �crawler� friendly.
� Don�t design your site in Flash � there�s nothing for the crawlers to read. If they can�t interpret the information, they can�t classify your site.
� Make sure your copy is HTML, not a graphic of a text. It may look like copy. But if you have a text graphic, all the crawlers will see is a blank page.
Tip 6 � Label your internal text links and clickable image ALT attributes as descriptively as possible.
Tip 7 � Write compelling copy for key pages of your site based on your chosen keyword phrases.
Tip 8 � Incorporate your keyword phrases into each page�s unique title tag.
Tip 9 � Make sure your site is link-worthy.
Tip 10 � Don�t be married to any one keyword or phrase.
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