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If you spend any amount of time in rural America you will likely see signs that indicate an auction is planned. In some cases these auctions are the sign that hard luck finally met the banker and neither were thrilled at the meeting. A family could be displaced from a home or farm, a businessman could be liquidating assets to satisfy creditors or the passing of someone in the community has rendered their property and goods to an estate auction.

An auction never really seems to be good news for the person who is forced to initiate the sale.

For the bargain hunter an auction can be good news. Items can be purchased at a significant discount and one of a kind items are common in auctions.

Many individuals have been able to drive away in a car paying very little following the repossession of the vehicle by the bank. Property can be obtained in a tax auction for pennies on the dollar as county governments work to simply regain property tax losses.

Auctions can often be the visible demonstration that life has not dealt kindly with someone.

On the other hand there are auctions of highly valued items that are designed specifically to obtain the best price. Major auction houses in places like New York and London can aid individuals in selling rare items at prices much higher than they would expect from other means.

In this second scenario it is the exclusive nature of the items that entices collectors and museums to consider the purchase of items not available in most cases.

For an online business the idea of online auctions can mean both additional sales as well as marketing ability.

Some businesses may be in the process of liquidating their inventory as they seek to close a business, but many online businesses are viewing auctions as a means of promoting their business.

When Beanie Baby series were discontinued some online businesses held onto the products that had been discontinued. Several months later when most supplies of the miniature stuffed animals were sold out these businesses brought their 'held back' supply to online auctions and these items sold for many times what the original asking price (and their original investment) had been.

In this case collectors who had been seeking to complete collections were more than willing to pay the extra price for the items.

This scenario is a great visual on what it can be like to use auctions for both marketing as well as wealth management.

The fees charged by online auctions can be a small price to pay for an effective means to market products to potential clients who may have never heard about your business.

Online auctions remain one of the most brilliant ideas in online marketing. It caters to both the real and felt needs of consumers who may be looking for either a hard to find item or something that reminds them of their past. It is one of the most effective ways to reach the most motivated buyers and give them full access to your business website in the process.