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'How does business change when everyone is a potential publisher? A vast new stretch of the information world opens up.' ' Stephen Baker and Heather Green

As a Business Blogger (b-blogger) you do not need to reinvent the wheel and you don't even need to be an especially gifted writer. Simple software solutions are available to allow you to blog with confidence even if you feel technologically challenged.

Link and Click

One of the principal benefits of blogging is you can simply provide an opening sentence or paragraph on a subject that may be of interest to your clients. Once this is accomplished you can simply provide a direct link to the story you wish to cite. You can also include an associated photo. The client then has the ability to see first hand the information you found so valuable in relation to your business; it's services, goods and future.

The information you can provide may be tied to the movement of stock in relations to a product you carry. New advancements in scientific research that has a bearing on a product you carry or new uses for an existing product.

Comprehensive Coverage

Many b-blogs have a list of outside links that may be interest to visitors. The purpose of a blog is not to withhold information or to provide that information on a time-released basis. For most b-bloggers there is a realization that the information they have to share is available elsewhere on the worldwide web, so being as timely as possible simply makes sense.

'There are some 9 million blogs out there, with 40,000 new ones popping up each day.' ' Stephen Baker and Heather Green

Point of Comparison

Companies that have made blogging a priority have seen as many as five million visits to their blog. When you have web traffic at that level you can see how a search engine will recognize your blog site as authoritative and reputable and provide your blog with a higher rank.

'Given the changes barreling down upon us, blogs are not a business elective. They're a prerequisite.' ' Stephen Baker and Heather Green

Commitment

Operating a b-blog takes discipline and an understanding that this IS a marketing tool. It is possible that a b-blog might take some time to attract visitors and it may be tempting to simply give up on the prospect and drop this marketing element from your overall business plan.

The good news is you will save a few minutes a day by not developing your b-blog. The bad news is someone else will see the potential and work at building their reputation as an expert in the field ' and they may likely be recognized as such.