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There is a growing trend of establishing a home business today and this cannot be underrated. Many people have benefited from home businesses, with positive turnovers. Surveys show that nearly 15.7 million businesses have been established as home-based organization in the United States alone. Home based businesses are the fastest growing portion of the U.S. economy.

Are you ready to start your own home based business?
Here are some basic guidelines:

1. Know what you desire to do. Evaluate your talents. What area are you great at? What do you enjoy doing?

It is important that you enjoy doing it, to ensure that you continue work hard towards great results, even though it will take time.

2. Know your niche for your 'passion'. You can turn whatever you love doing into a profitable business undertaking. What can you offer? You need to determine what products you desire to provide, and how will it fulfill your customer's needs.

3. Do a market research. You need to know the needs of your potential customers before you can design a product that is in demand. Do people want your product? Why spend time preparing a product, setting up the website and required sales techniques only to find out later that there is no demand for your product at all!

4. Research too, on your competition. Discover what they are, what and how they are doing, and what can you provide that your competitors cannot? If you can offer a product that will provide a solution to people's problems, then many will be attracted to you business.

5. Design your web site. It must describe effectively your services or products. To be successful, you must build a good and credible website. It must be user-friendly, that is, you must provide navigation paths and links with clear instructions, which will attract your prospects and motivate them to click on the links to the products and services you are promoting and make a purchase.

Today, there are many new resources and tools available that can help you develop a professional looking website. These could be free website templates and software that makes building your website fast and easy. In addition, remember to display all your contact details.

Besides, you can include an educational element, such as a valuable and useful article that explains to your prospects the advantages of purchasing your product can help greatly in attracting leads.

In addition, you can introduce offers and incentives. To ensure you capture a large segment of the target market, one of the best ways to gather prospects is to build an opt-in email list. Offer incentives to encourage your prospects to subscribe to your newsletters. Provide freebies, such as free software, free online videos that will be helpful to your prospects.

6. Get your business listed free in search engines. Search engines like Google, Yahoo, AOL, Alta Vista are great ways of driving lots of customers to your website. Take a step forward to learn the basics in 'search engine optimization', because search engines will be your source of continuing qualified leads.

Remember, do not rush! Take time to learn and obtain the proper internet home based business education and training before you go ahead to launch your website. In this way, you will avoid the many struggles that most home based business newcomers underwent.