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If you are looking to increase traffic, then I am sure your brain is just about fried from all the information you have probably already read.

To save your mind from any further cooking, I will share a couple of key principals in one short summary. I hope you find this helpful...

Let's tackle 2 main things - What to do and what not to do. Both are key.

First let's go over what not to do. This is simple; don't do any of the following:

Do not buy traffic. These sites that offer you 100,000 visitors guaranteed will more than likely send you the visitors. Which are not interested in your site and will quickly prove to be a waste of money. I have personally tested many of these and it is a waste of time and money.

Do not over optimize your site. You need to do the things you must to make your site appealing to the search engines, but let's face it. You can optimize your site until you are blue in the face and it will do basically nothing if you have no links or no valuable content.

Do the basic things needed to make your site optimized and then move on. Trust me, spending too much time on this is wasting time you need to be spending doing more productive things.

Do not waste time submitting to search engines. Google takes no time at all these days to index your site. Just recently I did exactly nothing and my brand new site got indexed in Google in a matter of 3 days. Submitting to them will not speed it up and again, you would be wasting time.

Okay. So there are some basic do nots. Pretty simple. Now here is a short list of things that you should do:

Do get all the links that you can. No successful site is a site without links. The more links you get the better you will rank. And, the better and more relevant the site that links to you is the more valuable it becomes.

There are many ways to get links so let's do it the traditional way that is not too complicated.

Start by writing some good articles. You are an expert on your subject and I am sure you could bang out a handful of good quality articles. Then go and submit them to article directories like EzineArticles.com, GoArticles.com and ArticleCity.com.

This will get you links. Simple and straightforward, plus it works.

Another thing you can do is start a blog. Get a blog going and keep posting to it. Write good and relevant content as it relates to your niche. Now, I am sure that this is not news to you, but just do it. It works and again it is simple and not hard. Not to mention that it will not cost you a dime.

You may find that your blog out performs your main site, not to worry though.

Lastly I offer one more way to increase traffic. Again, we are going for simple and easy...

Give something away.

Giving stuff away is a simple way to leverage the viral aspect of the Internet. Is your site selling tennis racquets? Great, now write a small ebook called "How To Choose The Perfect Tennis Racquet" and give it away.

Be sure to get their email address in exchange for the ebook and also give everyone permission to give it away to others. This is a great marketing and sales tool. It's a quick way to tap into viral marketing.

Of course, you are probably not selling tennis racquets, but the formula is the same for any site or product.

Follow these simple strategies and you will be on your way to increasing traffic.