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Google AdWords is the sole provider of pay-per-click advertising for web publishers to promote their website and goods. Affiliate marketers also use this handy tool to promote their wares. There are quite a few falsehoods regarding Adwords and their ability to drive traffic. The following are 5 pointers to help clear the confusion and give you a sense of where you need to be steering your wagon behind this whole 'adword' thing.

Tip #1: Keywords and AdGroups
Since Adwords gauges the effectiveness of the ads and places them accordingly they use a technique involving the quality score and CTR. This technique is used to make an adgroup. This is helpful to ensure that low performing ads don't bring down the adgroups that are performing well. This lets your top keywords perform at full throttle.

Tip #2: CAPS
Google doesn't allow advertisers to place their ads in all (CAPSboy are we grateful for this) but there are many other ways to stand out. One way is capitalize the first letter of every word in your ad. Your English teacher may take you out back, but it does stand out from the pack increasing your likelihood of getting noticed.

Tip#3: The Free Keyword
Always include the words 'freebies, free, freebie in your ad campaign so surfers searching for free goods do not wander to your site haphazardly. The benefits of doing this can be tremendous. This will save you and your visitors a lot of time and more importantly a lot of money.

Tip #4: Mix It Up-The 3 Keyword Entry
To ensure the best results from your keywords, use quotes and brackets. One keyword entered should have three entries. For example: name, [name] and 'name'. Adwords has a special built-in syntax, so utilizing this method will not only increase efficiency but will broaden your match rate.

Tip #5: Eyeing The Competition
Always check out the competitor and what keywords they are using in their ads. If they are spending crazy amounts of money on a particular keyword, maybe you should stay away from that keyword. Always stick to your budget. If there is just too much competition, maybe you need to rethink your niche and go to another product or market. Study the other guy and see how he sets up his ads. Find a pattern and exploit it. Go for the road less traveled. With a little hard-work and discipline, you can be a stand-out in the Adword world.