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The general public probably best recognizes Google as the web's premier search engine. Google's dominance on the Internet can't be denied or argued. But perhaps what many people don't realize, Google has become a premium revenue source for many webmasters and online marketers.

It has became a virtual cash-cow for those who have mastered Google with their marketing techniques. They know a number one spot for a competitive keyword or keyword phrase in Google will usually prove very lucrative, bringing in a steady automatic income.

Regardless of what the other search engines will attest, seasoned webmasters also know getting a top placement in Google will usually bring more traffic than a top placement in MSN or Yahoo combined! Getting a number one spot in Google for a popular keyword can prove very lucrative, earning a webmaster revenue 24/7/365.

Therefore, webmasters have to optimize their sites and keywords for Google if they want to turn a healthy profit. Optimizing your webpages for Google is a complete industry in itself, what you really have to keep in mind, besides on-page optimization like keyword density, meta tags, etc. is that Google places a great amount of weight on off-page links and anchor text.

Google ranks all webpages on the Internet by a scale of PR0 to PR10, higher is better. One-way links from high PR sites related to your keyword or website theme is highly valued and will usually move your site up on the SERPs (Search Engine Return Pages). This is the major factor why 'article marketing' is all the rage and why articles are great building blocks for getting top keywords and consequently extremely important for earning you revenue, directly or indirectly from Google.

There are countless strategies for getting those top keyword listings in Google. But in my opinion, one of the best experts on the net for website SEO is Brad Callen. His 'SEO Elite' is top quality SEO software and his soon to be released 'Keyword Elite' will greatly impact how keywords are used by webmasters and marketers.

Once you have gained significant traffic, you can use Google AdSense to earn revenue from your site or blog. Google AdSense lets webmasters and bloggers earn advertising revenue by placing the AdSense code on their sites. These can be text links, images, or banners. These AdSense ads will be directly related to your page's keywords. Top or highest paying keywords will naturally return more revenue. AdSense ads are extremely targeted and is an effective way of earning money from your site. Learn more: https://www.google.com/adsense

One of the undisputed top experts on using Google AdSense is Joel Comm. A seasoned marketer who has created some well informed products on Adsense -- mainly his Google AdSense Secrets ebook and courses.

Of course, Google gives marketers another option, you can buy your way onto Google's first page results by using Google AdWords. This is the popular Pay-Per-Click advertising system offered by Google. Perfecting the AdWord system is an art form in itself; do it right and you can create very lucrative cash streams. Do it wrong, and you can create your very own personal money pits! https://adwords.google.com/select

Therefore, it is strongly advised that you learn more about AdWords before you risk your hard earned cash. One of the best sources for Google AdWords is still Perry Marshal's excellent ebook 'Google Cash'. It will give you all the basics on Google AdWords.

Just about everyone knows about Google's two popular programs AdWords and AdSense, but there are other ways marketers can earn money promoting Google products or services. Google has started to list products that an affiliate can promote through the AdSense program. You can earn money by promoting the Firefox browser with the Google search box and you can also promote Google's AdSense program to other webmasters and earn money by referring new users.

The next logical step for Google is to offer more products through its AdSense affiliate program. Many seasoned marketers are promoting Google's AdSense, it would be counterproductive for Google not to take advantage and offer other products/services through this marketing system. Its own products or other closely related third party products. Many marketers would gladly promote products under the Google banner mainly because any Google branded product would be an easy sale for most affiliate marketers.

Google pays monthly but you do have to earn $100 before they send you a check. Getting a check from Google is somewhat special, no matter what the amount, show your family and friends a check from Google and their eyes will pop open! If you're an online marketer you may get quite a few larger checks from different online companies but nothing will get you the respect a Google check does. Just goes to show how much Google has permeated into our everyday lives.

Not that you need it, but it's just another reason to start earning money for Google. Try some of the programs listed above and you will be smiling all the way to... now, where the heck is that Google Bank?