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'Does my website need search engine optimization to improve search engine ranking?'

Website owners often ask this question to webmasters and seo companies around the world. And inevitably the answer from SEO consultants is yes.

But why do people ask such a question? They do not ask 'why should I decorate my shop!' or 'why should I keep my products in proper places and under proper tags so that the buyers can get them easily!' or other similar questions. They also work hard to make the passage to their shop smooth and easy.

Still most of them do not understand the necessity to make the passage to their website easy for the targeted audiences online.

The main reason may be lack of knowledge about Search Engine Optimization and its effect. I have tried here to give you an overview on why they need SEO.

The gateway to your site:

Research shows most of the surfers use a search engine to find out the desired website unless they know the URL and directly reach there. Search engines have their own algorithms to decide the ascending order of websites in their result page.

Now, there are numerous websites competing to improve search engine rankings in any subject or for any keyword.

Research also shows that normal visitors do not visit more then three pages (list of 30) before they walk out (major search engines offer them too good results to look further). Thus if you can reach and sustain better position in the result page, you will definitely get more visitors.

What is Search Engine Optimization?

In general, Search Engine Optimization or SEO is an ever changing technique that helps your site to improve search engine rank for different keywords. However, job of a good Search Engine Optimization company does not end here. Good SEO companies do not concentrate on search engines alone. They also put as much emphasis on user experience. And since major search engines like Google has started tracking user behavior to evaluate a website, SEO companies cannot ignore this.

What a Search Engine Optimization company can do for you?

SEO companies will design and develop your site depending on your requirements. They will optimize your page for search engines and better user experience. They will set up new strategies to promote your site and make it popular among target group. And last but not the least; they will maintain your website's performance. This is just the tip of the iceberg. Good SEO consultants and SEO companies work in the core level to establish your website as a key player in your market segment.

Concentrate on your business:

Search engines twig their algorithm every now and then and depending on the changes you will often see major alterations in result pages. If a website goes down even a single slot in result page, may create huge difference in your traffic flow and thus business revenue. You need to keep your self updated with the latest changes (often you would need to guess from experience and knowledge) and you must implement them in your site to hold that position.

Leave your worries to a search engine optimization company and concentrate on your core business.