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The world of online marketing may often seem to be speaking en entirely different language. Let's work at demystifying some of the terminology.

Disintermediation

Have you ever heard of the term 'disintermediation'? In online marketing this is a term that is an indication that the company providing the product for sale is doing so in a factory direct fashion. The elimination of a middleman allows for reduced costs and effective distribution.

First-mover Advantage

The term 'first-mover advantage' is an indicator that the first brick and mortar company that moves into a new area of online marketing will have an advantage over other similar companies through the adoption of a substantial 'first-move' into ecommerce.

Mousetrapping

A rather intense and often frustrating means of keeping a visitor on a site is through 'mousetrapping'. This technique disables the use of a back button and keeps you locked into the site until you simply close the page. This technique is often adopted by website owners who believe they will not have a significant amount of return customers. By keeping the visitor locked into the sight the website owner feels they have the best chance of making a sale. Most legitimate online marketers generally frown upon the tactic described above.

Surround Session

Businesses that use a 'surround session' seek to connect with a visitor based with an intense site-wide advertising blitz. In effect one advertiser purchases the lions-share of advertising on a given site and allows altered ads throughout the site to make a significant impression on your visitor. Some 'surround session' are entertaining because the visitor can follow a storyboard throughout your site as a series of ads reveal a full story unavailable in other advertising structures.

Incentivized Traffic

When a visitor is paid to visit your site it is called Incentivized Traffic. Some companies promise increased traffic and they do so by providing a group of willing visitors with a certain amount of money to visit your site. While you will have increased traffic on your site it is highly likely that you will not see any change in overall sales. Those who agree to visit sites as a part of incentivized traffic generally follow links to your site and then move along. Their visit registers, but it is rare that they have any real interest in your site.

The above terms are just a sampling of the dozens of online marketing terms that are in common use today. As you can see there are some good ideas and others that really don't pack the punch most online marketers are looking for.