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Video and online games are usually focused on male market. However, online gaming is slowly penetrating the female psyche according to market analysts. As a result, there is an increase in women playing online games like solitaire addiction, free solitaire, solitaire game, card games, or word games. Experts conclude that is the non-violent nature of these games that attract the women to play. The intellectual exercise also deviates from the usual female domestic pursuits. Studies actually show that a majority of female gamers play while on break from doing housework. Market-conscious developers and publishers are taking this advantage seriously with the development of these card and word games. Also, they are exerting efforts to attract more customers, particularly women, aside from the regular male gamers.

The increase in female gamers does not entail that the women are all for pay-per-play gaming unlike their male counterparts. The developers recognize this problem associated with the women's limited means of income. Thus, the development of free online games such as the free solitaire. The developers of these games agree that the limited means available to the bulk of their female customers (most of these female customers are baby boomers or middle-aged) make free games an exciting option. It doesn't matter whether their games are played for free or not, according to developers. This site's income is derived from the advertisements posted on their sites. Steven Koenig, an industry analyst, asserts that the advertisers recognize the power of advertising to females, who, as studies on American society show, usually manage the family income and do the shopping for family needs. Koenig explains that most games played by women are "casual games". But the middle-aged and baby boomers crowd spend a whooping 20 hours more than men playing online games per week. This gives the site advertisers steady "air time" to advertise their products. Studies have proven, again and again that shoppers usually buy things that are frequently visible to them.

Koenig stresses that the point is, the sites are also making money from the ad revenues. Plus, they do not have to maintain statistics, or scores, and pay-out systems. The casual female gamers who stay at home play solitaire addiction, free solitaire, solitaire game, card games, or word games, thus, providing a widely untapped market for products and services. Koenig further emphasizes that non-recognizance of the growing female gaming market on the internet causes advertisers to miss a potentially large and powerful consumer segment. As a call to other gaming sites, he encourages developing games which these women can play for free. This not only guarantees that your site has a steady consumer base which will eventually try paid online games, but you are also assured of income from advertisers.