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The money is in information. It has been that way for years and will continue to be that way but are you optimizing your product to ensure you can profit long after it has been sold?

Before you try to sell a single copy take a look at what many of the great internet marketers are using to increase the profit potential of every ebook they promote.

I am not talking here about having a fantastic informational product in a hot niche, a great sales page and eye-catching graphics. I am talking about adding links inside your information product that will lead the reader onto the possibility of buying more using your affiliate link.

Take a look at your information product as it is now; is there a product you mention or a service you recommend that you can optimize with your affiliate link?

Many marketers will talk about their own products and use them as an example inside their information product ensuring curious readers click and buy another product or join their membership site.

If you don't have another product to promote in your information product then consider visiting http://Clickbank.com and joining as an affiliate it you are not already a member.

Inside Clickbank are thousands of products that you can promote just make sure it is relevant to what you have just spoken about.

Properly outfitting your information product with links that can make it an effective residual income generator.

Your readers, if they like the material they have just read, are going to be pre-sold on buying from you again. Give them an opportunity to make that purchase easy.

Provide the link to other sales pages in which you have an interest. Use your great ebook to sell your other great products or a complimentary product. A successful information product can easily produce a nice cache of affiliate sales if you have tapped into the right products.

Provide some way of using your product to build your list, too. If your sales process doesn't involve getting your buyers on your mailing list, change that. Offer another chance via a link within your information product. If you can get a list of prospective future buyers, that is money in the bank.

The trick, of course, is to ensure you do this without compromising the integrity of your ebook. You don't want to transform a great informational source into an affiliate catalog and nothing is worse than having to 'fight' your way through link after link. It cheapens the look of the product and waters down its original message.

Instead, you will need to find a way to seamlessly integrate additional offers and opportunities within it in a way that does not appear to be a mere sales ploy. That takes style, effort, and talent--combined with a level of sincerity.

Take a look at some of the information products that you have read recently and determine for yourself what was subtle but effective additional advertising and what was an affiliate fest, learn from them and use that in your own product.

Countless internet marketers will tell you they have sold ebooks that didn't initially produce the kind of numbers for which they had hoped but that produced and continues to product very successful results on the back-end.

As you prepare to launch your new information product, be sure to outfit it with back-end opportunities that can multiply its value or provide you with an opportunity to increase your subscriber list. Selling your text is fine, but that is a one-shot deal.

By offering an opportunity to produce additional sales, you make it a long-term earner! The money is in information, but a lot of that money doesn't come up front. You need to optimize your informational products to grab the income you deserve.