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Is it only those man and women who grow up in prosperous homes that can pursue the dream of owning their own business? Is it true that the young are the only ones equipped to deal in an online environment? Is nationality an indicator of candidacy for ecommerce?

No, no and no!

There was a time when successful businesses were often developed and operated by those who came from families of wealth. There was a time when youth was necessary to fully build a thriving business worthy of a legacy. There was a time when gender, social class and ethnicity were all important indicators of the probability of success in business.

Those rules do not apply to online business.

The world of online ecommerce is subjected to a different filter. Many of these businesses are being developed by men and women in their fifties and sixties who have always wanted to develop a dream job and found the Internet the perfect 'vision' vehicle.

There really only seems to be one predominant prejudice in online business ' 'Can you deliver what you promise?' If you can't then you could be young, rich and a part of a nationality you believe to be acceptable and still lack a stable bottom line.

The truth is the Internet facilitates business online because they are product driven in an environment that acknowledges a consumer centric mentality. Websites are developed using knowledge-based content that consumers expect and price structures are fair and competitive.

In most cases the customer will never ask for a photo ID, a bank statement or the median age of your employees. They are simply looking for a site they can trust to deliver a product they need.

On virtually every point the Internet has leveled the playing field to allow anyone the opportunity to develop cash flow based on their ability to connect with a customer base and deliver an 'in demand' product.

Where face-to-face commerce may be elusive to some, the world of online business and marketing is an exciting prospect for individuals who may be stressed out over a decline in job satisfaction and/or security, a feeling of purposelessness and a general decline in interest in traditional employment.

Many individuals who have taken the plunge into ecommerce are discovering a freedom they have never experienced in an environment that works well when they really want to participate in a thing called life.

The work of developing an online business may be the hardest work you have ever encountered, but it comes with its own set of payoffs that other alternatives just can't compete with.

Even individuals who are differently-abled are finding success in an environment that does not seem to think it important to consider the physical capabilities of the online business owner.

This article may seem as if I am suggesting that online business is a walk in the park. Let me be clear, it is not. It is extremely hard work with no guarantees of success. That being said, most entrepreneurs find the world of online business the most promising alternative in the tough world of business.