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Like anything worth doing right, building links to your website pays off with consistent effort. If you take the time, your link building efforts will solidify your search engine positions.

As a webmaster, if you understand linking, then you understand what can help you better search engine rankings. But, more than just understanding linking, you must move beyond the theoretical and actually start building links.

When you understand why links are important and you begin to implement a solid linking strategy, then you need to understand why linking is an ongoing process. Time and again I get clients who lack the understanding that link building isn't just a "one month and you're done" process.

Search engines love new content. When you write an article about your website or your service or product, you're giving the search engines what they want; fresh, new content.

However, because everyone else is also feeding the search engines new content, news and information tends to get stale quickly.

You can compare your linking strategy to a person climbing stairs with a yo-yo. The stairs are equivalent to your long-term linking activities. The yo-yo represents the ebb and flow of traffic and links to your site. So, the general direction of your linking activities should be pointing up. That is, you have to continue "the climb".

You'll notice that, as you increase your activity, your traffic will increase as will your search engine rankings. This represents the yo-yo on its way up. Then, after the initial surge, traffic will tend to die down. That's the yo-yo at the bottom of its swing. When you take another step (i.e. submit more articles, submit to more link directories, and post to your blog) your traffic will increase. This represents the yo-yo coming back up from the swing.

On the other hand, if your linking process stalls or if you completely stop altogether, it's the equivalent of someone walking downstairs but this time there's less movement in the yo-yo. You'll see a steady decline in traffic as well as links because your once fresh content is old.

The great news is that most webmasters don't fully understand how linking gets them ranked and, more importantly, how on ongoing linking process is the key to achieving higher rankings in the search engines. Why is this great news? Because you can take advantage of it! Most webmasters only have a few dozen links.

Why do you think there are so many "push button" linking software packages on the market? We want all the reward with little to no effort.

Linking is very simple. You don't need super technical knowledge to understand how it works. You just have to put in the time required to get and maintain the links. When you truly understand this, then you'll put in the work required to do a good job.

So, whether you implement a linking strategy your self or outsource the job to someone else, it's critical that you maintain momentum. It takes time, but you will be rewarded for staying diligent.