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Many businesses have a website these days, but it is important to remember that merely having a presence on the web does not ensure success in terms of ecommerce. To truly succeed online, you need to market your website as aggressively as you market your products off line and when it comes to website marketing, there are many things that you can do.

One of the most powerful tools offered in terms of website marketing is pay per click advertising. With pay per click advertising, your ad will show up in different places and you will only pay Google when someone uses that ad to come to your site. One of the most popular and most effective places to work with pay per click advertising is to use Google AdWords. AdWords will allow you to select a series of phrases and keywords and when someone searches for those words, a small discreet link to your site will appear on the side bar. This takes advantage of the fact that when people are searching via Google or its partners, they are actively looking for information. Similarly, when people click your link, they are well aware that you are a business; people who research will tend to prefer natural links.

Another type of website marketing is the use of search engine optimization techniques. There are many techniques that are used specifically to get your site further up on the list of natural search results. Whether you are optimizing through key words or you prefer to make sure that you get your rankings up through link building, a concentrated effort in this area of website marketing can help more people find your site. Some people shy away from pay per click links, but by utilizing both pay per click and search engine optimization techniques, you will come to the attention of anyone who uses Google or any similar search engine.

A blended strategy is a much smarter approach to website marketing as by taking advantage of both the natural search results and the sponsored listings you are covering both sides. Different people have different opinions of the search engines and so will use different methods of searching. Some people will prefer to use the natural listings as they can not be brought only earnt through relevance. Others will prefer to use sponsored listings as they feel if a company has paid to be there they will more than likely be relevant to that specific search.

Essentially, website marketing ensures that the people who are looking for your site will find it. Remember that people are not constantly in the right frame of mind to find your information; in fact, if your information appears at an inconvenient time, it can make people less inclined to visit your site. When you use methods of website marketing like pay per click advertising and search engine optimization, you can make sure that the traffic that comes to your site is topical.

Website marketing is an important field that any savvy business, no matter how large or how small, will put some time and research into. Don't get left behind; make sure that your website marketing is up to date and relevant!