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Social media is one of the most powerful marketing tools available for modern businesses. Social Media Optimization and Search Engine Optimization are now being used in tandem to boost the popularity of a website, product or event. Business owners who would like to have their presence felt in the online market can take advantage of free social media tools like Twitter, Facebook, LinkedIn, and YouTube to expand their reach exponentially.

Here are some ways to optimize your Social Network Site so you can grow your business while building your network:

1. Use Post or Tweets Regularly to keep yourself and your products visible in the threads and in the consciousness of your friends and followers. Keep your posts short and simple then add an image to catch the interest of your audience. You may also add a link to your blog or website in your posts and tweets to let your readers know more about your business. Strike a balance between your personal tweets and posts about your products. The basic principle of these networking sites is to connect with friends and associates on a personal level and some people may not appreciate seeing advertising posts or product posts all the time. Keeping a positive image of yourself is also crucial in sustaining your business in the social networking arena.

2. Create a Fan Page that is fun, dynamic and interesting. A witty description of what the business is all about, coupled with some nice pictures of your products can make a good fan page. Add a few photos of people enjoying your products and you're good to go. Fan pages aren't just good for the launching of your products. You can keep your friends interested by posting pictures or snippets about your products once in a while.

3. Paint pretty pictures on your pages. Visually appealing images and videos can help boost product recall. Invest in a good camera or familiarize yourself with photo editing techniques to make sure that you have captivating images to draw the attention of your market. This should be easy with the availability of Instagram and other photo apps in smart phones and tablets.

All these techniques will help with the different types of seo services you are running to improve your overall online marketing strategy.