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Text ads are outperforming banner ads 4 to 1, because they are specifically targeting the users that is searching for something in particular, plus they are easy and inexpensive to implement. One of the best ways of getting visitors is to use Google Adwords, you will write these short classified type ads, these ads will show up in the serps and visitors will click on these ads and become your potential customer. These ads are contextually aware.

When adding your keywords make sure they are tightly focused and when writing the top sales line make sure the header includes some of the keywords. This is true because the more keywords you find, the more visitors you could attract. Always use your keywords as often as you can in your Ad: in the Title, in the body and even in your domain name.

Before you start a PPC ad campaign to sell your products, you need to know the following 2 things. When purchasing PPC traffic and it doesn't matter if your purchase from Overture or Google or other PPC Networks the most important thing you should do is track your traffic? The reason you want to track your traffic is because you want to make sure it converts into sales. The leaders in PPC are Overture and Google and they control 90% of the market, if you want traffic and you have the money you should consider using them if you want maximum exposure. Using Google and Overture will bring you targeted traffic.

The paid for ad system reporting the statistics is not in real-time, the delay on the results really don't have an effect on what you are trying to achieve 'getting traffic to your site' and when compare adwords to other PPC providers they are definitely beyond those other providers.

When choosing keywords make sure that you don't choose general terms, the more specific the search term, the more targeted traffic you will receive and your click through rate will be higher.. Create campaigns with many search terms, make sure you do some research and you pick the terms that relate to your site. Example if you are an electrician then keywords like electricians, wires, electricity etc would be great keywords.

First, you will need to create an ad group, which means you design your ad, select your keywords, determine the maximum cost per click that you are willing to spend and define your bid amounts.

Write an attractive ad - you have a very limited space to write your ad so you need to make each word count if you want your visitors to click through to your web site or landing page. Since testing can produce a nearly constant improvement in your click through rate. Google's pay per click system, or AdWords, maintained that standard for relevancy.

Let's face it, it's not rocket science and one can get plenty of ideas for advert style from looking in one's niche market, and there are plenty of keyword tools so building a list is a 10 minute job. This is a reason why niche marketing is the way to go. If you have a small niche to start with, then Broad Match will give you the most exposure.