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A Web business will live or die according to the number of people who visit their sites. Just as a store cannot stay in business if it does not have clients coming through its doors, someone that is involved in Internet marketing is also similarly out of luck if they fall into the same situation. That is why it is important to make sure that you have plenty of traffic coming to your website on regular basis. One of the best ways to do this which also happens to be free is through search engine optimization.

Many people consider search engine optimization or SEO to be something that is very difficult to do. To be sure, it is not something that somebody can just pick up overnight but there are some basic things that can be done that make a difference in your rankings in the search engine. As long as you keep taking care of the basics, you can simply expound on them in order to help your rankings with the search engines. The most important thing is that you do not try to cut any corners or to make it too difficult for you to do. Make a schedule and stick to it and you will be happy with the results.

At the very core of any SEO efforts are incoming links. Yes, making sure that your pages themselves are optimized for particular keywords is also important but you can rank for keywords that are not even on your webpage if you position your incoming links properly. Acquiring these links, however, can be something that is relatively difficult to do. That is, of course, unless you know a few shortcuts that you can take.

You can spend all the time that you want trying to get incoming links from authority websites in your particular niche. Unfortunately, they simply do not come easy and it may actually come at a very high price. You can get links to your website that will matter a lot as far as your search engine positioning is concerned through other means. Submitting unique articles to the article directories and including a link back to your website is one of these ways. You can also offer to write a unique article for one of the authority sites in exchange for a link back to your own.

One easy way to get incoming links to your website that will propel you toward the top of the search engine results is to use Web 2.0 websites. This includes everything from social bookmarking to building pages and blogs on websites such as blogger or Squidoo. Build as many of these as you can and interlink them in such a way that it creates a natural looking linking pattern and then link back to your website from some of the more popular pages. You would be surprised at how quickly this will increase your search engine rankings. So with a little effort everybody can get a Top 10 search engine position.