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A discussion of the term web conversion and what it means in terms of its relationship to search engine optimization techniques and pay-per-click.

Web conversion is the ultimate goal of all pay per click search engine programs. Basically all the term means is the ratio of sales to the visitors on your site. Visitors who actually buy once sent to your site are the 'converts.' So for example, if you get 100 unique visitors to your website and make 3 sales, your conversion rate is 3 / 100 or 1%. If you master the fine art of pay per click management you could increase that conversion rate at least ten times. That would mean that three out of every ten people that visit your site would make a purchase.

The idea that you need lots of traffic to make sales is bogus. Increasing your web conversion ratio is one hundred times more important than getting traffic. Here is another example. You can make a lot more by charging a lot for a single product and attracting fewer visitors then you probably can by charging a minimal amount for a service and trying to attract a larger number of paying customer. This is because when it comes to pay per click you need to keep your costs of acquiring each customer down.

Your goal as a money making machine is to ad add even more carefully crafted search engine optimized ads to your pay per click campaign with the idea of bringing you one hundreds or more unique visitors a week. With some sites this can garner them thousands more in income a week. However before you do this always remember to factor in the costs of your keywords into the over all cost of your pay per click campaign. Remember that each time there is a click on your ad that does not result in a sale that your credit card will be charged or you will end up having paid for 'hits' in your pay per click account deleted. This is a legitimate business expense that must always be configured into your final profit. Ignoring them as an expense (just because each click only costs a few cents or less) can be costly and a big business mistake!