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The 'Google Sandbox' argument has been around for a very long time; it is much loved and loathed by many people trying to do Search Engine Optimisation.

The truth of the matter is Google's Sandbox does not exist.

People doing SEO who refer back to the 'sandbox' as a reason for websites not performing as they should are either naive or are dishonest.

I have recently tested the alleged 'sandbox' theory on a number of sites and at every hurdle the sandbox theory failed.

In one particular test I registered a car insurance domain and slapped up a bunch of content. Now, anyone who has been in SEO circles for any amount of time will tell you that car insurance is a highly competitive industry and Google would have most certainly 'sandboxed' the site.

However, four months later, the site is on the first page of Google's search results for a highly competitive search term.

The site is also moving very quickly on an ultra competitive search term that should appear on the first page within a month or two.

Search Engine Optimisers who believe in the sandbox theory all too often blame their own poor performance for why the website is not ranking highly on Google.

Getting a site's on-page optimisation right as well as building a sufficient quantity of relevant backlinks will get any site to rank well.

Google's search algorithm can detect if a site has been selling links, this obviously will nullify the effect of the link.

Therefore, if you buy a whole lot of links, there is a chance that the majority of the links will not be passing page rank to your site and the links will probably be wasted.

Google's also algorithm detects a number of other techniques that search engine spammers use to manipulate the results.

If you want to create a website that performs well in Google's search engine results, create a site with lots of quality content and get relevant sites with a high page rank to back link to your site. It's that easy.