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A discussion of the evolution of SEO and why it is important to practice eternal vigilance of the search engine optimization that is on your site so that it is always effective.

If you have been following the SEO business at all or are even just a little bit interested in it you have probably noticed that it is a niche that is expanding on the net. It is way more competitive of a business then it was a few years ago. Also more and more people are adopting SEO techniques in order to impress the search engines. As a result the search engines have responded in kind by constantly changing the rules of the game.

It doesn't help that the number of pages that need to be indexed by the search engines have increased exponentially since last year. Some experts say that there are as many as four times the webmasters using SEO techniques then there was last year. What this means is that it is harder than ever to get a top spot in the search engines. However what is even more difficult is maintaining that top search engine page ranking once you get it.

Another problem in general in this business is that it is taking a couple of years for web masters to see the effects of their SEO show up in their business. This is simply because there is such a backlog of websites. Even weirder, any top ranking that you might receive is not necessarily a total guarantee of better business. Some top rankings are very 'now you see me, now you don't' Sometimes you can have the top ranking in a search engine for only a day.

The newer your website is the more likely the above problems are to be compounded for you. That is just a fact of life as the newer your site is the less likely it is to be able to take advantage of keywords that have already been used by older sites that are competitors.