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What are you looking for online today? If you are looking for disposable socks you will be able to find them on the Internet. If you are look for a sandal that sticks to the bottom of your foot without any strap covering the top of your foot such footwear can also be found online. If you'd like to adopt a wild horse from the government you can do that too.

A quick visit to your favorite search engine will reveal some rather interesting and unusual gifts along with a plethora of very practical ideas for gifts or for items that may be more personally appreciated.

What do disposable socks, sticky sandals and horse adoption have in common? Solid Search Engine Optimization (SEO) techniques.

Disposable socks were developed to aid in reducing the need for space in travel bags and a decreased need to visit the Laundromat while on vacation.

Sticky sandals were developed for individuals who do not want tan lines on their feet, but do want the comfort of walking on a beach or hot cement with a protective covering for the bottom of their feet. This product may provide the perfect blend of comfort and freedom.

Horse adoptions were made available for wild mustangs that are gathered by the government each year to help keep the population of wild horses under control while giving them new homes with humane care.

Each of these sites provides comprehensive, yet compact, information that is SEO friendly and helps the visitor understand the reasons for, uses of and benefits of the various products they have available.

What helps in all three cases is that the product they are selling is unique and fills a very specific niche. This ensures greater success in their SEO practices and eliminates much of the need to be excessive in SEO keyword phrasing in their online content.

As with most online marketing these offerings accentuate the need for a product you didn't even know you needed. If a web site can help you understand the practicality of the product then you may be more interested in giving the product a try. Sometimes you may want to try the product because the idea is intriguing other times you may just be interested in the novel approach to the products design. It may even be an impulse buy for some site visitors.

Obviously there may be more people interested in purchasing disposable socks than adopting a wild mustang, but the point is there is an audience for both. When good SEO strategies are used the audience for these specific items become much easier to locate.

If you are the owner of an online business you may have something equally as niche oriented or it may be more mainstream. Find the most helpful keyword or key phrase and integrate it into all areas of your site design. Optimize your photos, articles, contact page and about us information. Make your content readable and relatable and allow both the search engines and the customers to see your site as unique, trustworthy and viable.