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There is a very simple way to increase your business on the web and that is through an affiliate program. An affiliate program can increase your potential customer base or it can utilize your current web traffic to bring you more income.

Multiple web sites and distributors selling your product can result in increased sales and profits. Unlike conventional advertising, affiliate programs pay only for performance. Commissions are not paid out unless sales are made.

Also, with many more web sites linking to yours, your link popularity is sure to increase in search engines, resulting in additional traffic and income.

If you are at ease with running CGI scripts, you may wish to install your own affiliate program on your server and administer the affiliate program yourself.

The draw back to starting your own affiliate program is that it is a lot of time and work. You will be responsible for all the testing, security, commission payments, promotions and so on. Another downside: Will your potential affiliates trust you since their commissions are not tracked and paid by an independent third party?

An other option is to setup your own web page (or pages) outlining the benefits of your affiliate program. Offer articles, helpful hints, text and banner links, and other useful support for your affiliates.

Offer a generous commission so that others feel motivated to sell for you. Obtain the e-mail addresses of your affiliates so that you can keep in touch with them to aid them to sell more. If setting up an affiliate program is too difficult than maybe you would consider joining an affiliate program. You have web traffic that is valuable to certain people, and they are more than willing to pay you for that traffic.

By joining and promoting suitable affiliate programs, you can increase the number of associated products and services that you can offer your clientele. The business offering the affiliate program pays you commissions on products and services they sell as a result of your referrals.

Well run affiliate programs will offer first-rate products, website, credit card processing, commissions, sales aids and support. You will only be responsible for bring traffic in, so make sure it is the traffic that you want. When choosing and affiliate program choose one that matches the needs or interests of the visitors to your site.