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In most blogs and websites that you may have visited, you would have noticed a button saying RSS Feed. It's orange colored icon, present in all websites that involves regular updates. What does that mean? And how can that help you progress in your online business? How does RSS feed work? What do you need to do in order to get one for your website? Let's try and explore these.

Real Simple Syndication ' that's what RSS stands for. People use RSS feeds to collect and spread information across the World Wide Web. An RSS feeder will list all the updates that you are interested in across the various websites, into one single comprehensive list and you can then easily browse through one single list, pick up your choice and explore that further. Regular updates right at your inbox will help you immensely in channeling the wide range of information that is available on the internet, today.

Say you have a great product to sell ' let's consider it is a software that helps the user compose music on their laptops. Now every time that in a blog or a relevant forum, an user raises a query or concern over digital music recording, then you will get that feed instantly which in turn will help you address the query easily. Thus simply put, you stay up to date.

RSS feed will help you grow and manage a steady traffic of new subscribers and not just a handful of people visiting your page a number of times. You can also add RSS feeds to the main page of all your websites thereby allowing a real time record of activities on your website. Use the pinging service to promote your RSS feed thereby directly connecting it to the search engines which will pick up every update on your website and will display that real time. You can use feeds of other websites or you can use your own RSS feeds depending upon the situation. Your target is to give your audience quality content. When they subscribe to the RSS feed provided by your website, they should not get irrelevant content.

Next allow other sites to add your feed content. This will help in cross-promotion and you will get a wider audience. You can also think of importing RSS feeds from social networking sites like Facebook or Myspace.

A large leadership on record will also help you generate good advertising revenue from your website. Tracking the organic traffic to your website is of paramount importance when it comes to online business. You need to create a balance of using RSS feeds and Search Engine Optimization effectively for your product. So the idea is to use all the avenues at disposal to track the traffic and build up on that. Once you have a steady readership, a strong mailing list, good in route into active forums, you are more or less done with the ground work and is now time to actually put the business plan in action.