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There are several components required for a great e-commerce website. Your web designer must have an understanding of your products before she can help you. An e-commerce website selling books is going to have different requirements than a music download business. Designing an e-commerce website is different than designing an online brochure website. There are several key factors to be considered.

Professional presentation

Your web site is the window into your company. Once we identify your e-commerce needs, we can present you with professionally developed site designs. To best server your needs, we need to determine your service or product. Then, we need to learn about your target market. All of the above has an impact on your site presentation.

User-friendly design

A professional look and feel has to be accompanied by a user-friendly design. A user-friendly design can help you close more sales, generate more leads, and create a pleasant user experience. A great website navigation structure helps your customers easily browse through your website. While an effective site navigation structure is a must for any e-commerce site, a site search utility is an excellent compliment to sites with many products.

Robust shopping cart

Implementing the right shopping cart for your e-commerce site is an important decision since it is an essential part of your online business. The best shopping cart systems are easy to implement on the back end and simple to use on the front end. A shopping cart that works properly will help you close sales because they make the buying process effortless. Remember, to provide many payment options for your customers.

Search Engine Optimized Content

Studies show that the majority of online sales are generated by traffic from the search engines. Therefore, it is essential that your e-commerce site content is optimized for the search engines. The dominant search engines maintain enormous databases that Internet shoppers can search by typing in a word or phrase. Our goal is to maximize traffic from search engines to your site.

All of the above information should provide you with a good start, in an effort to outline your needs for a successful e-commerce solution.