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With almost 85% of Internet users accessing search engines to find products and services, according to a top Arizona SEO Company, web sites that do not have a natural search engine optimization plan that gets them a Top 10 search engine ranking are missing out on a lot of business.

Unfortunately, that fact has led to a lot of fly-by-night search engine optimization companies who are promising the moon and the stars for search engine ranking results that they can't possible obtain.

These online marketing rip-off artists offer so-called search engine optimization "packages" that are based upon faulty logic and dishonest practices that usually end up getting their client's sites banned for life by any respectable search engine.

It is possible to gain a Top 10 search engine ranking, but never "overnight", using what is known as natural search engine optimization.

Online marketing companies that offer natural search engine optimization services utilize a combination of proven, legal techniques that help a web site rank high in the natural or "organic" search engine listings that are generated by search engine spiders that "crawl" a web site looking for keyword-rich content and properly formatted pages.

When natural search engine optimization rules are followed, the web site gradually increases its rank and appears higher in the Search Engine Result Pages (SERPs). The end result is often a Top 10 ranking that the site received naturally and without paying thousands of dollars to buy key word placement.

Natural search engine optimization services are the only SEO options that won't get a web site banned for using dirty tricks, and they are the only SEO services you should consider if you want to stay in the sales game for the long run.

Of course, search engine optimization is only half the battle. All the traffic in the world won't do you any good if some of it doesn't convert to sales.

But honestly, the sales conversion process is a lot easier to fine-tune than search engine optimization is unless you know exactly what you're doing.

Web site owners are cautioned against trying to perform natural search engine optimization techniques themselves, because all it takes is one or two small errors to cause your site to fall to the bottom of the listings. And that will cost you more money than you saved by doing search engine optimization yourself.