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If you know how to create a bog then you have a fabulous promotional technique at your fingertips. A blog provides the ever-changing type of web content that search engine spiders die for, and if your website is new, then you will have no need to submit to any search engine for inclusion in its indices.

Spiders seek out blogs like they hunt flies, and when they find yours it will be reported back to headquarters immediately and your website will be scanned and immediately listed. Assuming, that is, that the content warrants it and that your blog is considered good enough for the website link on it to be given a visit.

If you don't continually change the content on your website, then it will quickly drop down the Google listings, and also those on the other search engines. However, it's not just the website: it's every individual webpage on your site that has to continually change, because the search engines list each page individually, not whole domains. Search engines just love change, because they exist to provide a good continuous information service to their users, and if the content of the web pages in their indices remained the same all the time, they would fail in that objective.

Therefore, they insist on change, and if you don't provide it, your page will slip off the listings. A blog lets you change the content of your website with ease. Not just the home page but every page. So, if you want your website to remain in the top listings then you will need to have a blog, the contents of which you can keep refreshing manually whenever you have a few minutes.

You can use a blog to interact with visitors to your site, and I fact you can use it virtually as a forum. You can use it to advertise your new products, disseminate information and gain information. A blog is a means of communication, and if you can create a blog then you have the ability to cerate traffic right there at your fingertips. You can update information and pass it your customers and friends faster than with an email.

In fact many people use blogs instead of websites. They don't have websites and just park their blog right there on the blog provider. There are several blog providers, but it is important to choose the right one if you are to create a blog that does exactly what you want it to do. You also have to learn how to use your blog to you best advantage. Once you learn how, it is not difficult to create a blog just for providing information, but how do you make it pay? And make it big time?

The best way is to have it on your website, rather than on the provider's site, because then you can use a lot more customized plug-ins. Most cPanel websites can easily interface with Wordpress without much trouble.

That's the secret of blogging, and that's what makes the difference between a Blogger and somebody that just operates a blog. It's a big difference in both ability and cash! Don't just learn how to create a blog, but learn how to make your blog earn the kind of money for you that your website probably can't even approach.