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Learning how to persuade and influence will make the difference between hoping for better income and having a better income. Ask yourself, how much income and money have you lost with your inability to persuade and influence.

Now, I'm sure you have seen some success, but think of the times you couldn't get it done. Has there ever been a time when you did not get your point across? You were unable to convince somebody to do something? Have you reached your full potential? Are you able to motivate yourself and others to achieve more and accomplish their goals? What about your relationships? Have you ever had a time when you couldn't convince your boss or convince your coworkers? Face it, everyday, there are times you can't get yourself to do the things you know you need to be doing. Self persuasion alone is priceless. Now this includes success mastery and personal motivation. The ability to get yourself to do the things you want to do, when you don't feel like doing them. What skills or techniques are you lacking?

Everything you want in life, you need to persuade to get. Usually what society teaches us is not necessarily correct. They think force, or coercion, or rewarding people is the way to go. Many people are using what we call military management, which is short term compliance, but we want to talk about long term influence.

I have studied persuasion because I have been in the world of sales, I know what it is. I know what it is like to not have the right skills, because when I had my first job in persuasion, I didn't get it done. I talked to a lot of people and made a lot of friends, but I couldn't get them to take action. I soon realized that with everybody that I talked about and every job that I ever had, it's all about persuasion, motivation, leadership and influence. Many times we are not getting the results, the revenue, or the respect from people around us. This is why persuasion and influence is a critical skill. As we study and research the ultra prosperous we find the common skill is the ability to persuade and influence.

This is the most important skill, but we find an interesting paradigm: it is the skill people work on last. As we pursue our wealth or want to work on real estate, set up a website, market a book, convince our children, motivate coworkers, start to grow a business, sell a product or service, what happens is we don't see much success or we hit rock bottom and realize how much money has been lost, how many relationships have not been saved, how many people we could not convince to our point of view. Then we study human psychology and persuasion. It is like buying a car without an engine. What is going to start your engine of success? You can learn all the tools in the world, get all the degrees offered at the local universalities, but until you can understand human nature, motivate others and energize and persuade people, you will be left behind.