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Identity thieves are becoming more sophisticated with every passing day. Don't wait until it's too late. Identity theft can happen anywhere to anyone. In line at the store, online at home or when you're buying your morning coffee. Identity theft is one of the most common problems that people face today. Any of your personal information can be used to commit the crime.

Identity theft-protection company Lifelock is in the news this morning. The company, headed by CEO Todd Davis, is known for its challenge ad (reproduced below) which has been running for a couple of years. Identity theft can happen anytime, anywhere, to anyone. Identity fraud has become a huge concern in today's new age and even though precautions have been taken to correct the situation there has not been much success. In the US approximately 120 million citizens had their private records exposed in the last three years causing approximately 27 million Americans to become identity theft victims.

Identity theft in the most extreme cases allows people to get insurance in your name, open false bank accounts and even can provide a cover when arrested for other crimes. Ident-A-Kid's Immediate Response Card systems utilize an extremely fast digital data acquisition system. A complete profile of each child, including fingerprint, photograph, height and weight, is acquired in less than 15 seconds. Identity theft is the most rapidly growing crime in the world. It's now bringing in more money than drug trafficking.

Credit

Credit card fraud is the most common form of 'identity theft.' It threatens no liability and only a little bit of inconvenience to most consumers in the United States - consumers that are prudent, anyway. And I've never understood what these services would or could do to prevent or mitigate a true impersonation fraud. Credit card companies still sent actual credit cards in their pre-approval mailings and one was stolen out of my mailbox. A year later, I received a collection notice that over $2000 was charged at a retailer blocks away from my home. Credit card fraud is often confused for identity theft because of those clever commercials with the funny voice-overs but it's really a walk in the park compared to identity theft. It won't take just a few phone calls to clear it up either.

Credit monitoring is an afterthought. What credit monitoring is, is selling you your own data.

Credit Fraud

In the long run, credit fraud consistently hurts all of us. No one is totally absorbing these costs by themselves. They continually get passed on to the consumers. There are several fraud alert mechanisms that ensure that creditors notify you and verify your identity before any new line of credit is opened in your name. One of today's most common mechanisms is the new and famous LifeLock.

LifeLock

You can protect your credit (and your family's credit) with some outstanding features provided by LifeLock. At the time of this writing, there are even several websites offering LifeLock coupons. You can simply run a simple search engine query on 'LifeLock coupons' and you're sure to come across several sites to review and choose from. LifeLock is indeed a big name in identity theft prevention today. Some say it is a bit overkill, some say it's exactly what they needed. Review the information carefully and you decide.