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Advertising Using Traffic Exchanges

Traffic Exchange services provide an interface where you view or "surf" member'swebsites and in exchange other members view your website. You earn credits bysurfing the traffic exchange and viewing sites. Those credits are used to displayyour website to other members. You can also purchase credits if don't want to spendyour time surfing other member's sites.

There are 3 main types of traffic exchanges: manual exchanges, auto surfs andtoolbar exchanges.

Manual exchanges are by far the best. There is a surfbar with a timer. When youstart your surf a countdown timer starts. It's generally between 15 and 30seconds. This is to ensure that people actually look at your website whilewaiting to view the next site. When the timer is finished you press the appropriatebutton to advance to the next site. On most surfbars you have to press a certaincolor button, or click on the highest number, or click on the correct image.These are randomized to prevent cheating.

Auto surfs in my opinion are a complete waste of time. The person surfing doesnot have to actually view any sites. They simply start the surf and the surfbarautomatically advances to the next website in the queue after 15 or 20 seconds.You could be washing your car, or out shopping while the auto surf is earning youcredits. Most have no mechanism to get people to actually view your website. Sowhat's the point?

Toolbar exchanges are becoming quite popular but their clickthrough rate isextremely low. You download a toolbar which installs on your browser. People'stext ads are shown on other member's toolbars. The problem here is that the personhas to actually click your ad before they view your site. You can go along browsingnormally while your toolbar is showing ads and earning you credits. I find Ibarely notice them and am rarely enticed to actually click on them.

The whole point of joining a traffic exchange is to gain exposure for yourwebsite, product or service and hopefully generate some sales or get signups fromthe other members of the traffic exchange and vice versa. Traffic exchanges dowork and are a no cost or low cost form of advertising.

Submitted by:

Greg Chadwick

Greg Chadwick is the Owner Operator of the Traffic Traderz Traffic Exchange



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